The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you should know how demand data can help you make better content, acquisition, distribution, and programming decisions. You can use Parrot Analytics' demand data to answer a plethora of questions concerning the global performance of your TV show. In Spain, the demand for "Wataha" is good, reaching 2.4 times the audience demand of the average TV show over the last 30 days. This improved performance is due to an increase of 73.8% in audience demand in March alone. By examining audience tastes, we can determine that if fans enjoy "Wataha," they might also like shows such as "Graceland," "Code 37," and "Transporter: The Series," among others.
Demand data includes the Parrot Pulse, which provides you with a measure of your show's global performance across six dimensions. You can use these dimensions to measure your show's demand on the international market. For example, "Wataha" has reasonable worldwide performance, but its travelability is poor. Another example is that its momentum is also poor, indicating a below-average pace of growth in audience demand. You can also use demand data to measure the show's longevity, which is okay in this case. Finally, franchisability (spin-off potential) is poor, and reach (the number of people expressing demand for a show) is okay.
Demand data also helps to quantify a show's success by comparing it to other TV shows or its previous performance. "Wataha" has increased in popularity in the last 30 days, with it having 2.4 times the title average as compared to 0.7 times in the previous year. The show's peak demand has increased by 9.0% in the last 30 days.
Using the top 10 global markets where the show is most in-demand, we found that "Wataha" is outperforming the demand of the average TV show in each of these markets. In Spain, where it is the number one market globally, "Wataha" achieved good audience demand of 1.9x. Poland, where the show originates, has an okay audience demand. In other parts of the world, like Argentina, Norway, Ukraine, Netherlands, France, Ireland, and the United States, the audience demand for the show is okay.
Demand data can also help you in your content valuation process. By using the demand data from Parrot Analytics, you can determine the worth of a single show or an entire library to any platform in any region. For example, if "Wataha" has increased in popularity in the last 30 days, you can increase its worth and make strategic decisions that can help your platform retain its current audience while attracting new subscribers.
In conclusion, demand data is vital to content valuation decisions. The audience demand data provided by Parrot Analytics can help you improve your content and acquisition decisions, measure the potential success of a TV show, and see where opportunities exist. Using Parrot Analytics demand data helps inform a TV Executive's strategic decision-making process.
Wataha's travelability to Spain in the last 30 days is 108%, which means that the audience demand for Wataha is 108% of the demand in its country of origin, Poland. Click through to another market to discover how well Wataha travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular HBO‘s Wataha is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Wataha, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2:03 p.m. PST using global television demand metrics from Parrot Analytics for Wataha in Spain. We provide our partners with extensive content analyses to help them drive better and more informed content licensing strategies. Contact us today to find out more.