The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an executive in the entertainment industry, it's crucial to make informed content decisions about the type of content to produce, acquire, distribute, and how to program shows for the platform or network. Demand data plays a vital role in making these decisions, and Parrot Analytics content valuation system is built on top of global content demand and supply.
Using “Bosch” in France over the last 30 days as an example, we can show how demand data can help executives make decisions based on the data. “Bosch” has 4.8 times more demand than the average show in France over the last 30 days, and only 8.6% of all TV shows have this level of demand. Compared to its demand of 4.0 times the average over the last 90 days, demand for this show has been increasing recently. This demand information can be used to determine the value of “Bosch” to a platform or network in France, allowing executives to make decisions based on facts and data.
Demand data can also be used to determine which shows or genres are most popular in a specific market or globally. For example, using Parrot Analytics, executives can identify the top most in-demand shows in France and their respective genres, which can inform acquisition decisions. The popularity of “Bosch” in France can help executives determine how important it is to acquire or produce similar content that will appeal to the French audience.
Another aspect of demand data that executives can leverage is the insights on audience trends and behavior. For example, executives can use the Parrot Pulse for "Bosch" to gain insights on its global performance across six dimensions, including its worldwide audience demand, travelability, and franchisability (spin-off potential). Executives can leverage this data to determine if it's feasible to produce a spin-off or franchise from "Bosch" and to make decisions about marketing strategies.
Furthermore, demand data can be used to inform programming decisions. For instance, executives can examine the show's peak demand in comparison to its average demand to determine when to schedule the show on the platform or network. Additionally, they can leverage insights from the top 10 global markets where “Bosch” is most in-demand to evaluate when and where to distribute the show.
In conclusion, executives working in the entertainment industry heavily rely on demand data for content valuation, acquisition, distribution, programming, and marketing decisions. By utilizing data-driven insights from Parrot Analytics’ content valuation system, executives can improve their decision-making process and make informed decisions based on facts and data, ultimately helping platforms and networks drive subscriptions and improve overall performance.
Bosch's travelability to France in the last 30 days is 43%, which means that the audience demand for Bosch is 43% of the demand in its country of origin, United States. Click through to another market to discover how well Bosch travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Amazon Prime Video‘s Bosch is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Amazon Prime Video and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Bosch, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Procedural Drama), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:01 p.m. PST using global demand metrics from Parrot Analytics for Bosch in France. We provide our partners with extensive TV capabilities to help them drive better and more informed content partnership strategies. Contact us today to find out more.