The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, one of the most important factors to consider when making strategic decisions is to understand audience demand. Parrot Analytics' demand data provides insights on how to better value, acquire, produce, distribute, and program content. Using the example of "Bosch," we can explore how Parrot Analytics' demand data can be applied in various decision-making processes.
Content Valuation:
Parrot Analytics' content valuation system is an economic valuation system powered by global content demand and supply. To determine the value of "Bosch," our system can answer questions like:
- How much is "Bosch" worth?
- What is the baseline value of "Bosch"?
- How is "Bosch" performing as an acquisition-driving or churn-reducing title?
Based on the demand data, "Bosch" has 4.6 times the audience demand of the average show in Canada over the last 30 days. This means that "Bosch" is contributing substantial value to any platform that carries it in Canada. Additionally, it is worth noting that the show's demand has been decreasing over the last 90 days, highlighting that decision-makers should keep an eye on the trend and consider investing in marketing efforts to prevent further decline.
Acquisition and Distribution:
Demand data can be used for acquisition and distribution. Based on "Bosch's" demand trend, decision-makers can determine the relevance of the show in their platform. Questions such as "Which platforms should "Bosch" be offered on?" or "How much should we pay for the show's distribution rights?" can be answered using Parrot Analytics' demand data. The popularity across multiple countries and regions, as well as rating high on metrics such as longevity, momentum, and reach, indicates that "Bosch" is a strong candidate for acquisition and distribution.
Programming:
The demand data can help executives understand viewers' preferences, what they are currently watching, and what they might be interested in consuming. The ranking of "Bosch" within its genre and its similarity with other popular TV shows such as "The Simpsons" and "Taskmaster" for fans highlights possible programming options to fill gaps in audience preferences or potential show recommendations.
Content Production:
Demand data can help executives assess the potential success of upcoming or existing productions by tracking the audience's reaction to current programming. Based on the information provided, decision-makers can determine what elements of existing content fans like most, what shows are affecting the increase or decrease in viewership trends, and which genres are resonating with current audiences.
In conclusion, Parrot Analytics' demand data can provide entertainment executives with insights on how to better value, acquire, produce, distribute, and program content. The demand data case study analysis of "Bosch" in March 2024 is evidence of how the analysis of demand data is valuable for various strategic decision-making processes.
Bosch's travelability to Canada in the last 30 days is 57%, which means that the audience demand for Bosch is 57% of the demand in its country of origin, United States. Click through to another market to discover how well Bosch travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Amazon Prime Video‘s Bosch is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Amazon Prime Video and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Bosch, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Procedural Drama), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:01 p.m. PST using global tv demand content analytics from Parrot Analytics for Bosch in Canada. We provide our partners with far-reaching TV series know-how to help them drive better and more informed content distribution strategies. Contact us today to find out more.