The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data can be a valuable asset for entertainment executives looking to make informed decisions about content valuation, acquisition, distribution, and programming. Using the example of "The Legend Of Vox Machina" in France, we can explore how demand data can shed light on audience interest and inform strategic decision-making.
One of the key benefits of demand data is that it provides an accurate measure of a show's performance relative to its peers. In the case of "The Legend Of Vox Machina," the show achieved outstanding demand in France, with 8.8 times the audience demand of the average show over the last 30 days. This places it in the top percentile of all TV shows in France, indicating strong audience interest. Comparing the show's demand over the last 90 days shows that demand has been increasing recently, which can be useful information in terms of programming and scheduling.
Another valuable aspect of demand data is that it can provide insights into audience preferences and behavior. Looking at the show's Parrot Pulse, we can see that its travelability is outstanding, indicating high international demand relative to its home market. This information could be useful for content distributors or international platforms seeking to acquire global content. Additionally, the show has a high degree of franchisability, suggesting that it may be suitable for spin-offs or other forms of monetization.
Understanding audience preferences and behavior is also critical for content acquisition and programming decisions. In the case of "The Legend Of Vox Machina," we can see that audiences in France who like the show are also interested in a number of other popular titles, including "The Last Of Us," "The Boys," and "The Mandalorian." This insight could be valuable for programming decisions, as it may suggest similar genres or types of content that could appeal to the same audience.
Demand data can also help inform distribution and marketing decisions. The top global markets where "The Legend Of Vox Machina" is most in-demand can provide a roadmap for international distribution strategies, with the United States, Russia, and several European countries demonstrating high audience interest. Finally, using demand data to track the performance of the show over time can provide insights into its momentum and longevity, which can be crucial factors in content valuation.
Overall, demand data provides entertainment executives with a powerful tool for making informed decisions about content valuation, acquisition, distribution, and programming. By understanding audience preferences and behavior, tracking performance over time, and comparing a show's demand to its peers, executives can make more informed decisions that balance creative vision and commercial potential.
The Legend Of Vox Machina's travelability to France in the last 30 days is 76%, which means that the audience demand for The Legend Of Vox Machina is 76% of the demand in its country of origin, United States. Click through to another market to discover how well The Legend Of Vox Machina travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Amazon Prime Video‘s The Legend Of Vox Machina is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Amazon Prime Video and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Legend Of Vox Machina, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Animated Comedy), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:04 p.m. PST using demand datasets from Parrot Analytics for The Legend Of Vox Machina in France. We provide our partners with far-reaching television insight to help them drive better and more informed content distribution strategies. Contact us today to find out more.