The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it is crucial to make informed decisions about content acquisition, distribution, and programming. Parrot Analytics' demand data can provide valuable insights to you, and we will use the case study of "Batang Quiapo" in India to demonstrate the analysis that you can expect.
Firstly, demand data can inform content valuation decisions. With the ability to calculate the ROI of a specific title for any given platform, we can use demand data to estimate a TV series' ability to drive subscriptions and mitigate churn. From the example above, we can see that "Batang Quiapo" has a good level of demand in India, 2.8 times more than the average show in the past 30 days. We can calculate the dollar value contribution of any title using our demand-driven content valuation system, which would help you to determine how much to spend on content. In this case, "Batang Quiapo" could be considered a strategic asset for a streaming platform.
Secondly, demand data can inform acquisition decisions. By examining the top 10 global markets where "Batang Quiapo" is most in-demand over the last 30 days, and understanding how the show is performing in each of these markets, we can identify opportunities to acquire or produce similar content. This information can be used to optimize the acquisition pipeline and identify content that exhibits potential. Furthermore, this information can also help to value content, informing decisions on how much a title is worth to another streaming platform.
Thirdly, demand data can inform distribution decisions. The Parrot Pulse for "Batang Quiapo" provides an independent measure of its global performance across dimensions such as travelability, momentum, and franchisability. This information can be used to identify which platforms to target for distribution, including in regions where the demand for the show has not yet reached its full potential. For instance, while the demand for "Batang Quiapo" in India is good, its travelability- a show's international demand relative to its home market- is okay. The show could be promoted, subtitled, or dubbed to increase its appeal to a wider international audience.
Fourthly, demand data can inform programming decisions, such as how to release a show or which titles to buy to keep the current audience happy. By understanding audience demand for specific shows, we can optimize release strategies, such as the best time and pricing to release the content, and also drive subscriber retention and acquisition. Additionally, we can examine the fever curve of audience demand, as we see in "Batang Quiapo" during the spike in demand in February 2024. We can use this information to identify successful marketing campaigns to optimize future pre-release and post-release marketing efforts for new titles.
In conclusion, leveraging demand data can help entertainment executives make more informed decisions about content acquisition, distribution, and programming. Parrot Analytics' content valuation system is driven by global content demand and supply, providing executives with insights on the value of their content, competitive benchmarking, as well as understanding affinity analysis and how it relates to the potential for spin-offs. With Parrot Analytics' demand data, you can make better decisions, increase the success of your content, and achieve your business goals.
Batang Quiapo's travelability to India in the last 30 days is 29%, which means that the audience demand for Batang Quiapo is 29% of the demand in its country of origin, Philippines. Click through to another market to discover how well Batang Quiapo travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in India as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the genre and assess the strengths and weakness of the competition’s content e.g. ABS-CBN, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for India. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Batang Quiapo.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including . Using audience demand data, explore markets such as India to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Batang Quiapo from partners like ABS-CBN.
Studios in India are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. ) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Batang Quiapo? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as India, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as ABS-CBN to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in India. Contact us now to leverage a return-focused selection criteria for title acquisition from ABS-CBN by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Batang Quiapo. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as ABS-CBN to fortify your competitive position in India. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Batang Quiapo), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as ABS-CBN by incorporating country-specific trend and market demand factors for all markets including India. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including . Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Batang Quiapo, including those that have not even been released. Appeal to your target markets, including India, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular ABS-CBN‘s Batang Quiapo is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for ABS-CBN and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Batang Quiapo, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. ), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2:01 p.m. PST using tv demand content analytics from Parrot Analytics for Batang Quiapo in India. We provide our partners with comprehensive subscription-video-on-demand competencies to help them drive better and more informed content acquisition strategies. Contact us today to find out more.