The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives working across various stages of the value chain can benefit from demand data in a multitude of ways. One of the biggest advantages of using demand data is for content valuation. Parrot Analytics' system uses global content demand and supply data to determine the dollar value contribution of any title, to any platform, in any region, which can help determine the amount to invest in content.
In the case of "Britain's Got Talent", which has a demand 3.4 times the audience demand of the average show in India over the last 30 days, using demand data could help answer questions such as: How is "Britain's Got Talent" performing in India compared to other shows? Does it make sense to acquire the show for a distribution platform in India given its high demand? What are the global growth opportunities for developing a similar show in other markets, and how much would the content be worth in each of these markets?
Demand data also provides insights on content's popularity in respective genres and market preferences, which can be useful when making decisions around programming and acquisition. For instance, "Britain's Got Talent" had a demand at the 99.7th percentile in the documentary genre, demonstrating that there is high demand for documentaries that explore behind-the-scenes content. The show's decline in popularity could help identify how the show's format could be adapted to revive its popularity.
Demand data provides key insights on fans of popular shows and the type of content that resonates with them. By examining what other shows "Britain's Got Talent" fans are consuming, entertainment executives can identify potential partnerships or acquisitions. Using demand data, executives could ask questions like: Which other shows do "Britain's Got Talent" fans love, and what talent and brands appear to be the biggest draw? What is the opportunity for producing spin-offs or franchises for a show like "Britain's Got Talent" in other markets?
Demand data offers insights to optimize release strategy and pricing, which are important for distribution and advertising decisions. Based on the data, executives can answer questions such as: What has been the best period to air "Britain's Got Talent" in India and how can its popularity be maintained? What other types of content are trending in the Indian market that could impact viewership?
Furthermore, demand data helps identify untapped market opportunities in terms of acquisition or distributing content. In the case of "Britain's Got Talent", the growing demand in Ghana, Germany, Malta, and India could be an indicator that the show's format could appeal to viewers in these markets. Such data could help inform OTT platforms and linear networks of the opportunity to expand the show's reach in these markets.
In conclusion, the demand data for "Britain's Got Talent" provides a real-world example of how it can be used by entertainment executives to make more informed decisions. Demand data can aid content valuation, help executives optimize release strategy, and pricing as well as provide insights into fan preferences. Leveraging demand data can help executives make better decisions regarding content acquisition, development, and distribution.
Britain's Got Talent's travelability to India in the last 30 days is 28%, which means that the audience demand for Britain's Got Talent is 28% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Britain's Got Talent travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in India as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Reality genre and assess the strengths and weakness of the competition’s content e.g. ITV, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for India. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Britain's Got Talent.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Reality. Using audience demand data, explore markets such as India to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Britain's Got Talent from partners like ITV.
Studios in India are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Reality) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Britain's Got Talent? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as India, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as ITV to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in India. Contact us now to leverage a return-focused selection criteria for title acquisition from ITV by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Britain's Got Talent. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as ITV to fortify your competitive position in India. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Britain's Got Talent), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as ITV by incorporating country-specific trend and market demand factors for all markets including India. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Reality. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Britain's Got Talent, including those that have not even been released. Appeal to your target markets, including India, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular ITV‘s Britain's Got Talent is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for ITV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Britain's Got Talent, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Competition Reality), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2:01 p.m. PST using global tv demand datasets from Parrot Analytics for Britain's Got Talent in India. We provide our partners with meaningful SVOD workflows to help them drive better and more informed content distribution strategies. Contact us today to find out more.