The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are likely to be interested in several aspects of a TV series like "Britain's Got Talent" to make better-informed content decisions. One of the most critical pieces of information you want to gather about your content is audience demand data. It helps you understand how much your series is worth, its franchisability, its longevity, and its reach, among other things.
Based on demand data for "Britain's Got Talent" in March 2024 in Germany, we found that demand for the show was good, with 3.8 times the audience demand of the average show in Germany over the last 30 days. Besides, its demand increased noticeably compared to a 90-day period, indicating that the show is experiencing an increase in popularity. This information is vital for acquisition, distribution, or programming decisions as you want to know how much audience demand and potential revenue the series can bring to your platform or linear network.
Demand also enables content valuation, and Parrot Analytics content valuation system is powered by global content demand and supply. We can apply this system and reveal the dollar value contribution of any title, including "Britain's Got Talent," to any platform in any region. You can use this system to answer several content valuation questions, including how much the series is worth, how much of its value is driven by demand for stars, the series' value as a strategic asset for a streaming platform, its ROI contribution, among others.
You can also use demand data to understand the show's global performance. By examining the top 10 global markets where "Britain's Got Talent" is most in-demand over the last 30 days, we find that the series outperforms the demand of the average TV show in all of these markets. This information is helpful in acquiring content that resonates with audiences globally and supports your company's SVOD expansion.
Momentum is another dimension of demand that is crucial in making informed content decisions. For "Britain's Got Talent," we found that its momentum, the pace of growth, is exceptional, while its average demand on a rolling year basis indicates a recent decrease in popularity. This information is useful in marketing and making decisions about how to release the series in a particular region.
Finally, affinity analysis, powered by demand data, helps answer questions around talent and theme selection. We can see from the "Britain's Got Talent" example that fans of the show also like "Gold Rush," "Real Time With Bill Maher," among others, providing intel for talent agency or production company executives seeking to expand their audience.
In conclusion, using demand data can help entertainment executives make more informed content, acquisition, distribution, or programming decisions. It provides critical insights into a series' worth, global performance, momentum, and affinity, among others. As such, Parrot Analytics technology is a powerful tool for increasing the value of entertainment companies.
Britain's Got Talent's travelability to Germany in the last 30 days is 24%, which means that the audience demand for Britain's Got Talent is 24% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Britain's Got Talent travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular ITV‘s Britain's Got Talent is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for ITV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Britain's Got Talent, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Competition Reality), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:01 p.m. PST using tv demand data from Parrot Analytics for Britain's Got Talent in Germany. We provide our partners with extensive subscription-video-on-demand workflows to help them drive better and more informed content distribution strategies. Contact us today to find out more.