The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you must understand how using demand data can help you make more informed decisions regarding content acquisition, distribution, and programming. The analysis of demand for "Britain's Got Talent" in Italy for December 2023 illustrates key insights that can help you make strategic decisions.
Firstly, the demand for "Britain's Got Talent" in Italy is good, with 2.3 times more audience demand than the average show in Italy over the last 30 days. The show's demand in Italy has been decreasing in recent weeks, which suggests that it is not as popular as it was before. Furthermore, the show ranked at #438 in Italy and has fallen by 1677 spots during December in Italy.
Secondly, demand data can be used for content valuation. You can determine how much a show is worth, or calculate the ROI that a specific title can bring for a platform. In the case of "Britain's Got Talent," demand data indicates that it has higher demand than 99.6% of all documentary titles in Italy, and it has maintained exceptional longevity.
Thirdly, examining the top 10 global markets where "Britain's Got Talent" is most in-demand can give you insights into the show's demand in other parts of the world. For instance, the United Kingdom is the show's number one market globally, with outstanding audience demand of 10.2x. Similarly, the show outperforms the demand of the average TV show in every other market where it is most in-demand.
Fourthly, demand can inform programming decisions concerning supply and demand, help with decisions about subscriber retention, and assist with identifying under-monetized titles. For instance, examining demand data for "Britain's Got Talent" in Italy reveals that demand for the show has decreased by 137.4%, which indicates the show may not be a strong acquisition choice in the Italian market. Looking at shows that are popular with fans of "Britain's Got Talent" can give insights into the type of content that resonates with the audience, which can be used to inform programming decisions.
Finally, demand data can power affinity analysis, which can help you identify the right talent or brand to partner with, or TV shows to acquire or retain subscribers. For instance, according to the analysis above, fans of "Britain's Got Talent" also like "America's Got Talent," "Star Trek: Picard," and "Friends From College," among others. These insights can help you target the right shows during acquisition and distribution deals.
In conclusion, understanding audience demand data is crucial when making strategic decisions as an entertainment executive. Demand data can help you understand how a show is performing in a particular market, assess the value of content to a platform, inform programming decisions, and identify trends in audience preferences. By leveraging demand data, you can make more informed decisions about content acquisition, distribution, and programming, which can ultimately lead to greater success in the industry.
Britain's Got Talent's travelability to Italy in the last 30 days is 7%, which means that the audience demand for Britain's Got Talent is 7% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Britain's Got Talent travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for ITV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Britain's Got Talent, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Competition Reality), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:01 p.m. PST using global demand datasets from Parrot Analytics for Britain's Got Talent in Italy. We provide our partners with far-reaching TV series workflows to help them drive better and more informed content licensing strategies. Contact us today to find out more.