The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, analyzing demand data can provide valuable insights that inform content valuation, as well as programming, acquisition, and distribution decisions. Looking at the example of "Fauda," a TV series that depicts the Israeli-Palestinian conflict, we can see how demand data can help us make informed decisions about the show.
Content valuation is based on the dollar value contribution of any title to any platform in any region. By using demand data, we can answer questions about the value of a TV series in specific regions or globally. For instance, we can analyze how much the show is worth in India currently, which is good, with demand 3.6 times the average show, 8.6% higher than all other TV shows. Comparing the last 30 days to the last 90 days, we see that demand for the show has decreased recently, shedding 91 spots in its ranking. By understanding its current value, we can make decisions about the show's future, such as whether to renew it for another season or distribute it for international audiences.
Furthermore, the show's genre percentile ranking of 97.8% in India indicates that "Fauda" has higher demand than almost all the other drama titles in the Indian market. This knowledge can be useful in determining what other shows to produce or acquire and which markets to target in terms of distribution, marketing, and localization.
Demand data can help us understand the viewership and audience makeup of the show by revealing what fans of "Fauda" like to watch. These insights can help to identify what programming executives can put on their platforms to retain and grow their subscriber base. We see that "From", "Game Of Thrones", "Star Trek: Lower Decks", "Life Below Zero", "Invincible", "Fargo", "Counterpart", "See", and "Star Trek: Strange New Worlds" are shows that viewers who watch "Fauda" also seem to like.
Demand data can also inform decisions related to international expansion. The Parrot Pulse rating system shows that "Fauda" has great worldwide audience demand and outstanding longevity and momentum. Over the last 30 days, the show's peak demand was 4.7 times the average, up 75.3% from the rolling year average. The show's reach and franchisability are also good. Knowing this, producers can consider expanding the show into new international markets, producing spin-offs, or considering the show for acquisition by other platforms.
Finally, by examining the top ten global markets where "Fauda" is most in-demand over the past 30 days, we can determine which markets to target for distribution. We see that Israel is the show's number one market, with outstanding demand. Additionally, demand in Russia, France, China, New Zealand, India, Australia, Brazil, and Czechia is good.
In conclusion, demand data provides entertainment executives with valuable insights that inform their content valuation, programming, acquisition, and distribution decisions. Analyzing a show like "Fauda" with demand data can help decision-makers understand the show's current and potential value, target specific markets, retain and grow their subscriber base, and identify international expansion opportunities.
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Our TV audience measurement dataset is truly global. Discover how popular Yes‘s Fauda is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Yes and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Fauda, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Political Drama), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:01 p.m. PST using television demand content from Parrot Analytics for Fauda in India. We provide our partners with comprehensive television series insight to help them drive better and more informed content investment strategies. Contact us today to find out more.