The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you an entertainment executive seeking ways to optimize your content valuation, acquisition, distribution, or programming decisions? In a marketplace where competition is fierce and the costs of making poor decisions can be high, it is essential to rely on accurate data-driven solutions to remain ahead of the curve. One such solution is Parrot Analytics' demand data system that provides insights into viewer tastes and trends across the globe. Using the example of "Nirvanna The Band The Show" in India for March 2024, let us discuss how demand data can help entertainment executives make informed decisions.
Using demand data, entertainment executives can calculate the dollar value contribution of any title to any platform, including Nirvanna The Band The Show in India, by quantifying its platform-specific marginal revenue contribution and its ability to keep subscribers and mitigate churn (question 3). This insight is essential when assessing licensing deals or assessing the value of exclusivity. Parrot Analytics' content valuation system is currently relied on by top players in this competitive marketplace.
Demand data is also handy in global IP valuation, allowing companies to ascertain local content preferences and determine monetary worth (question 2). For example, "Nirvanna The Band The Show" has seen recent demand growth in India, with an average demand of 2.6 times the country's mean TV shows over the last 30 days, and ranking 97.5th percentile in comedy in India for March 2024. Entertainment executives can use this data to assess the show's worth in India, provide insights into why their content is performing well in India, and adjust content strategies accordingly.
Demand data is valuable when assessing programming decisions as well. For example, executives can use demand data to determine the types of content that exhibit opportunities to acquire or produce (question 9). The demand data for "Nirvanna The Band The Show" shows that audience demand for the show has decreased in India by 23.5% during March and has dropped by 178 spots in its rank. Entertainment executives can use this data as an alert to potential problem areas, prompting them to adjust production strategies accordingly or when to use advertising effectively around show ratings' highs and lows.
Finally, demand data is useful when assessing possible distribution options. For example, Nirvanna The Band The Show has good worldwide audience demand across all platforms, with an okay travelability (question 16). Entertainment executives can consider these results when determining where to showcase their content and which platforms they should target. Nirvanna The Band The Show ranks 11.6x in the United States, indicating its strong demand market, while demand in markets such as Pakistan and Brazil are low, meaning that executives can explore strategies to optimize distribution in these territories.
In summary, entertainment executives can use demand data to make more informed content valuation, acquisition, distribution, or programming decisions in this highly competitive marketplace. By relying on Parrot Analytics' cutting-edge demand data system, executives can stay ahead of the competition, optimize their decision-making processes, and remain successful.
Nirvanna The Band The Show's travelability to India in the last 30 days is 18%, which means that the audience demand for Nirvanna The Band The Show is 18% of the demand in its country of origin, United States. Click through to another market to discover how well Nirvanna The Band The Show travels internationally.
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Acquire the best shows from partners such as Viceland to fortify your competitive position in India. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Nirvanna The Band The Show), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Viceland‘s Nirvanna The Band The Show is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Viceland and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Nirvanna The Band The Show, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Mockumentary), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:04 p.m. PST using global television demand analytics from Parrot Analytics for Nirvanna The Band The Show in India. We provide our partners with extensive media industry insight to help them drive better and more informed content marketing strategies. Contact us today to find out more.