The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive or entertainment professional, it's crucial to stay up-to-date with the performance of popular shows and assess their potential before acquiring or producing content. Parrot Analytics' demand data provides valuable insights that can help with more informed decision-making.
For instance, analyzing the demand data for "Quest For The Stanley Cup" can help entertainment professionals make more informed acquisition, distribution, or programming decisions for shows in the sports genre. With 5.2 times the audience demand of the average show in India over the last 30 days, "Quest For The Stanley Cup" is a highly demanded show. The demand for this show has been constantly increasing over the past three months, which suggests its relevance is still high in the market.
Content valuation is critical in determining how much to spend on content. Parrot Analytics' content valuation system is based on demand data and reveals the dollar value contribution of any title, to any platform, in any region. In the case of "Quest For The Stanley Cup," its outstanding worldwide audience demand and travelability indicate that the show's value is high in the global market. Also, its good longevity and momentum show that the show's audience demand is well sustained over time and its pace of growth is increasing. Therefore, it is a strategic asset for a streaming platform and an excellent acquisition-driving or churn-reducing title.
Furthermore, demand data establishes the show's popularity in specific markets such as India, Pakistan, Nigeria, and Philippines, where demand has been good recently. This information can help content distributors identify where content is in demand, and where content should be prioritized in distribution. By estimating cannibalization of audiences if a title is available on multiple services, content distributors can assess the value of exclusivity in certain markets.
Additionally, content creators can optimize their upcoming productions for success by examining the taste clusters that fans of popular shows like "Quest For The Stanley Cup" enjoy. They can also leverage demand data to identify which type of content offers the opportunity to acquire or produce. This information helps producers develop content that aligns with the market's taste, ensure that their content is being viewed by the right audience on their platform by using demand data to power discovery & recommendations tools, and assess pre-release marketing strategies ahead of premiere.
Finally, the analysis of "Quest For The Stanley Cup" can help pay TV Networks, studios, and entertainment talent agencies to gauge the show's interest across global markets. By examining the top 10 global markets where the show is most in-demand over the last 30 days, we conclude that "Quest For The Stanley Cup" outperforms the demand of the average TV show in each of these markets. This information can help these stakeholders understand which platforms they should target for distributing "Quest For The Stanley Cup" and gauge the show's long-term potential for possible spin-offs or franchise opportunities.
Entertainment professionals who leverage Parrot Analytics' demand data can make informed decisions to ensure their content stands out in a crowded market by providing the audience with the right content at the right time optimized for maximum impact, ultimately improving audience engagement and revenue potential.
Quest For The Stanley Cup's travelability to India in the last 30 days is 44%, which means that the audience demand for Quest For The Stanley Cup is 44% of the demand in its country of origin, United States. Click through to another market to discover how well Quest For The Stanley Cup travels internationally.
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Acquire the best shows from partners such as ESPN+ to fortify your competitive position in India. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Quest For The Stanley Cup), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Sports genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as ESPN+ by incorporating country-specific trend and market demand factors for all markets including India. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Sports. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Quest For The Stanley Cup, including those that have not even been released. Appeal to your target markets, including India, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular ESPN+‘s Quest For The Stanley Cup is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for ESPN+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Quest For The Stanley Cup, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Football Sports), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:01 p.m. PST using television demand datasets from Parrot Analytics for Quest For The Stanley Cup in India. We provide our partners with essential television competencies to help them drive better and more informed content investment strategies. Contact us today to find out more.