The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data is a valuable tool that entertainment executives can use to make informed decisions about their content, acquisition, distribution, and programming strategies. Let's take "The Queen's Gambit" as an example to demonstrate how demand data can provide key insights that inform decision-making.
Content Valuation & Acquisition:
Entertainment executives can use demand data to evaluate the value of a show like "The Queen's Gambit" by assessing its global performance across different dimensions like audience demand, longevity, momentum, franchisability (spin-off potential), and reach. They can determine how much a show is worth to their platform and how much value it contributes to their content library. In the case of "The Queen's Gambit", the show has demonstrated outstanding audience demand in key markets like the United States, Russia, and Ukraine while maintaining its demand over time. It also has high reach and franchisability potential. With this information, entertainment executives can make informed decisions about acquiring a similar show or valuation of an already acquired content.
Programming:
As demand data for "The Queen's Gambit" reveals, it has a reasonably high percentage of demand in the sports genre, despite being a fiction show about chess. These insights can help content programming executives make informed decisions about what type of content would appeal to their audience and what programming they should feature alongside popular shows, leveraging their success to drive new views and viewership.
Distribution:
Demand data insights help entertainment companies recognize the countries where the show has the highest demand, which then increase their ability to target their resources such as merchandising, advertising, and partnerships to those areas, helping to increase revenue. In the case of "The Queen's Gambit", it's most popular in Russia and Bulgaria compared to any other place.
Marketing:
Demand data helps understand how effective a marketing campaign for a particular show has been. In the case of "The Queen's Gambit," the demand increased by 16.4% in India during March 2024, and reached its peak in late March 2024. This could indicate that a marketing campaign in India during this time would create buzz about the show among viewers, which could contribute to increased viewership and demand.
In conclusion, demand data is a powerful tool that entertainment executives can use to make informed decisions about their content, acquisition, distribution, and programming strategies. In the case of "The Queen's Gambit," we can see how demand data can provide valuable insights into the show's performance. By leveraging these insights, entertainment companies can make informed investment choices and strategic decisions that drive revenue and growth.
The Queen's Gambit's travelability to India in the last 30 days is 37%, which means that the audience demand for The Queen's Gambit is 37% of the demand in its country of origin, United States. Click through to another market to discover how well The Queen's Gambit travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in India as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. Netflix, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for India. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as The Queen's Gambit.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as India to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as The Queen's Gambit from partners like Netflix.
Studios in India are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for The Queen's Gambit? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as India, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Netflix to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in India. Contact us now to leverage a return-focused selection criteria for title acquisition from Netflix by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as The Queen's Gambit. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Netflix to fortify your competitive position in India. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Queen's Gambit), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Netflix by incorporating country-specific trend and market demand factors for all markets including India. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Queen's Gambit, including those that have not even been released. Appeal to your target markets, including India, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s The Queen's Gambit is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Queen's Gambit, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Life Story), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:01 p.m. PST using global demand content analytics from Parrot Analytics for The Queen's Gambit in India. We provide our partners with comprehensive subscription-video-on-demand workflows to help them drive better and more informed content licensing strategies. Contact us today to find out more.