The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you can use demand data to make informed decisions about content valuation, acquisition, programming, and distribution. This is particularly relevant when deciding whether to invest in a series or renew an existing one. Let's take the example of "Buffy The Vampire Slayer" in Italy during March 2024 and look at how demand data can be useful.
One way demand data can help in content valuation is by answering questions like "How much is my series worth?" and "What is the baseline value of a title?" Parrot Analytics' content valuation system uses demand data to reveal a title's economic value and its contribution to a platform's revenue. While "Buffy The Vampire Slayer" has been decreasing in demand over the last 90 days in Italy, it is still performing well with 2.1 times the audience demand of the average show in the country over the last 30 days. This shows that the series has some value in the Italian market and should not be discounted when considering investment decisions.
When it comes to acquisition decisions, demand data can help estimate the ROI a specific title will bring for any given platform. Parrot Analytics' content valuation system can be used to assess a TV series' ability to drive subscriptions and mitigate churn. You can use demand data to determine if a series is worth acquiring and to assess the value of exclusivity. For "Buffy The Vampire Slayer", we know that it achieved outstanding audience demand in the United States, where it had 12.1 times the average demand for a TV show. This indicates that this series may be a good acquisition choice for a platform in the US market.
Regarding programming decisions, you can use demand data to identify popular genres and optimize release strategies. For example, if the demand for a series is high in certain regions, then it might be a good idea to release new episodes at a convenient time for those regions. Alternatively, if the demand for a series spikes during a specific time of year, then it might be a good idea to schedule a new season premiere during that time. The data for "Buffy The Vampire Slayer" shows that the series audience demand spiked in mid-March 2024 in Italy. This information can help programming executives decide when to release new episodes or promote the series in the market.
In terms of distribution decisions, you can use demand data to determine which platforms and countries to target for distribution of your content. If there is a high demand for a series in a particular country or region, then it might make sense to focus distribution efforts on that area. For "Buffy The Vampire Slayer", we know that the show performed well in multiple countries, including Canada, Netherlands, Switzerland, UK, and France, indicating that this series has strong potential for international distribution.
In conclusion, demand data is a powerful tool that can help TV executives make more informed decisions about content valuation, acquisition, programming, and distribution. Using "Buffy The Vampire Slayer" in Italy during March 2024 as an example, we see that the series has decreased in demand in recent months but still has value in the Italian market. This information can be used to inform investment decisions. Moreover, other valuable insights can be gathered from analyzing this data like identifying popular genres, optimizing release strategies, target countries, and platforms for distribution and assessing the series for international success.
Buffy The Vampire Slayer's travelability to Italy in the last 30 days is 14%, which means that the audience demand for Buffy The Vampire Slayer is 14% of the demand in its country of origin, United States. Click through to another market to discover how well Buffy The Vampire Slayer travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular the wb‘s Buffy The Vampire Slayer is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for the wb and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Buffy The Vampire Slayer, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Action Fantasy), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2 p.m. PST using global demand datasets from Parrot Analytics for Buffy The Vampire Slayer in Italy. We provide our partners with comprehensive TV series competencies to help them drive better and more informed content investment strategies. Contact us today to find out more.