The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, using demand data in conjunction with content valuation can help you make more informed content, acquisition, distribution or programming decisions. One move may be using this data to determine the value of a series or library of content which aids in determining how much to spend on it. Looking at March 2024, Parrot Analytics analyzed the audience demand for Buffy the Vampire Slayer in the United Kingdom through the Parrot Pulse to provide executives an independent measure of its global performance across six dimensions.
Demand data can be used to quantify how much a specific title will bring into a platform by answering the question of how valuable the show is. The Parrot Pulse study showed that Buffy The Vampire Slayer has 12.1 times the demand of the average show in the United Kingdom and has higher demand than 99.1% of all comedy titles. Parrot Pulse quantifies the worldwide audience demand across all platforms and shows that it is outstanding. Additionally, the show’s franchisability has been shown to be good, and it has an outstanding audience reach.
Using the demand data of a particular title can also help with acquisition decisions. When competing for certain titles, using demand to assess the show's global performance and its level of audience appeal in specific countries can help companies calculate their value. Looking at Buffy the Vampire Slayer, it outperforms the demand of the average TV show (1x) in the top 10 global markets where it is most in-demand over the last 30 days. The United States is the show's number one market where demand is outstanding, followed by the United Kingdom where demand is also outstanding. This data can be used to acquire content that will grow a company's platform.
Programming a service that has content is only a fraction of the full process of delivering content to audiences. Using demand data to inform a programming strategy can help platforms and networks decide how popular a TV series is relative to the market average. The analysis of Buffy the Vampire Slayer shows the changes in the show's demand over time: demand for this show in the UK has increased by 4.6% during March 2024. This data will determine which kind of content will be programmed on certain days of the week or parts of the day to keep specific audiences engaged.
Demand data can help build metadata around specific titles, therefore providing a way to understand the audience's preferences. The analysis shows which other shows that Buffy the Vampire Slayer audiences enjoy and what categories and genres are resounding with the current audience. This data is valuable for talent agencies and studios to understand how to create the optimally successful shows.
Finally, using demand data to decide how a TV executive should distribute their content using a certain platform. Looking at the demand data of Buffy the Vampire Slayer, it's important to target multiple streaming services to acquire more audiences in multiple markets. Trying to distribute to places where the show is in demand is one of the best ways to market a show in other countries and keep existing audiences happy.
Buffy The Vampire Slayer's travelability to the United Kingdom in the last 30 days is 54%, which means that the audience demand for Buffy The Vampire Slayer is 54% of the demand in its country of origin, United States. Click through to another market to discover how well Buffy The Vampire Slayer travels internationally.
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Acquire the best shows from partners such as the wb to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Buffy The Vampire Slayer), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as the wb by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Action and Adventure. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Buffy The Vampire Slayer, including those that have not even been released. Appeal to your target markets, including the United Kingdom, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular the wb‘s Buffy The Vampire Slayer is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for the wb and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Buffy The Vampire Slayer, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Action Fantasy), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2 p.m. PST using global demand data from Parrot Analytics for Buffy The Vampire Slayer in the United Kingdom. We provide our partners with smart TV series analyses to help them drive better and more informed content partnership strategies. Contact us today to find out more.