The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are constantly faced with the challenge of making informed decisions concerning content creation, acquisition, distribution, and programming. However, with demand data, you can gain insight into areas such as content valuation, global demand trends, and fan preferences. An analysis of "Christian" in Italy in March 2024 provides a good example of the kinds of insights demand data can provide.
Demand data can help you make informed content decisions. For instance, by examining the demand for "Christian," the analysis reveals that this show has good demand in Italy, which is increasing over time. Comparing the demand on a 1-year rolling basis against the last 30 days reveals the show's increasing popularity. This information can inform decisions on renewing the show, which can drive up its valuation, and investing in new programs that offer similar features or storylines.
Demand data can also help you make informed acquisition decisions by understanding the demand for a particular title in a specific region. For instance, the analysis reveals that "Christian" has high demand in Italy, indicating its value could increase significantly in the region. This information could guide you in acquiring rights to the show or other similar programs that resonate with Italian audiences.
Furthermore, demand data can help in programming decisions, such as identifying complementary shows similar to "Christian" or spotting trends. For instance, the analysis of "Christian" shows that fans of the show tend to watch other series in the crime and drama genres. This information may help you identify and license other similar shows that will also resonate with the Italian audience.
Demand data can also help in distribution decisions, particularly in selecting platforms for your content. Understanding a show's demand in different regions internationally and travelability can influence the decision to expand the show's distribution to more regions. For example, "Christian" has poor travelability despite high demand in Italy, indicating that it is not resonating with international audiences as much as it is locally. This insight could guide the decision to focus on local distribution in regions where it is popular or invest in marketing efforts to improve demand elsewhere.
In conclusion, demand data offers invaluable insights that can help entertainment executives make informed content, acquisition, programming and distribution decisions. Insights such as the success of "Christian" in Italy and fan preferences can help to understand the overall industry and highlight ways to maximize audience engagement, increase revenue of studios and content distributors, and optimize return on investment.
This is Christian's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Christian travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Sky Atlantic‘s Christian is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Sky Atlantic and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Christian, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:04 p.m. PST using demand data from Parrot Analytics for Christian in Italy. We provide our partners with valuable television know-how to help them drive better and more informed content advertising strategies. Contact us today to find out more.