The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive at an OTT or SVOD platform or a TV series financing company looking to make better programming and acquisition decisions, an analysis of the anime series "Frieren: Beyond Journey's End" can provide valuable insights on how to leverage demand data. In Italy, the show has 5.3 times the audience demand of the average TV show over the last 30 days, which is a great indicator of high demand for this show. Further, only 8.6% of all TV shows have this level of demand, making it a standout in the market. Examining the show's rank, we see that it moved up by 59 spots during March in Italy and it achieved a peak rank of #233.
Content valuation can use demand data to determine the dollar value contribution of a title to any platform in any region. By leveraging Parrot Analytics' content valuation system, you can determine how much to spend on content or estimate a show's ability to drive subscriptions and mitigate churn. In the case of "Frieren: Beyond Journey's End," its demand has been increasing in Italy over the last 90 days, indicating that the show's popularity is growing. The demand for this show also spiked in late March, 2024 in Italy.
The Parrot Pulse, which provides an independent measure of a show's global performance across six dimensions, offers valuable insights into the performance of "Frieren: Beyond Journey's End." Firstly, the worldwide audience demand across platforms is outstanding, indicating that this show is resonating with audiences across the globe. Secondly, its travelability is good, which suggests that the show has good international demand relative to its home market.
Thirdly, longevity is exceptional, which means that the show is maintaining high audience demand over time. The momentum is also exceptional, indicating a fast pace of growth. Fourthly, franchisability (spin-off potential) is good, which means that there is an opportunity to monetize the intellectual property of the show through spin-offs or franchising.
Lastly, its reach is okay, which means that the show has a dedicated but small fandom, which may not appeal to a wide group of people. By examining the top 10 global markets where the show is most in-demand over the last 30 days, we can see that the United States is "Frieren: Beyond Journey's End's" number one market globally, where it achieved outstanding audience demand. Other top markets for the show include Japan, China, Brazil, France, Russia, Canada, Spain, and Mexico, in order of demand.
Overall, demand data for "Frieren: Beyond Journey's End" can help entertainment executives make better content, acquisition, and distribution decisions. For example, the analysis of this show's demand can provide insights into what type of content exhibits opportunities to acquire or produce. It can help executives to make evidence-based decisions on how much to spend on content by revealing the dollar value contribution of any title to any platform.
Frieren: Beyond Journey's End (葬送のフリーレン)'s travelability to Italy in the last 30 days is 28%, which means that the audience demand for Frieren: Beyond Journey's End (葬送のフリーレン) is 28% of the demand in its country of origin, Japan. Click through to another market to discover how well Frieren: Beyond Journey's End (葬送のフリーレン) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Nippon TV‘s Frieren: Beyond Journey's End (葬送のフリーレン) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Nippon TV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Frieren: Beyond Journey's End (葬送のフリーレン), for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:04 p.m. PST using global demand data from Parrot Analytics for Frieren: Beyond Journey's End (葬送のフリーレン) in Italy. We provide our partners with far-reaching television capabilities to help them drive better and more informed content advertising strategies. Contact us today to find out more.