The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Understanding audience demand is an integral part of content valuation and making strategic decisions for entertainment executives. Let’s take the example of “Frieren: Beyond Journey’s End” in Japan during the month of October 2023. With an outstanding audience demand of 21.6 times the average show in Japan over the last 30 days, only 2.7% of all TV shows have managed to achieve this level of demand. Furthermore, demand for this show has been increasing lately as seen from its demand of 13.8 times the average over the last 90 days.
One way demand data can help executives make more informed decisions is by providing insights into the popularity of a specific genre. In the case of “Frieren: Beyond Journey’s End”, it ranks at the 99.9th percentile in the adventure genre in Japan, meaning it has higher demand than 99.9% of all adventure titles in the country. This information reveals a pattern in audience preferences and can help executives decide which genres to invest in.
Another way executives can utilize demand data is to discover what other shows fans of a particular title are also interested in. In Japan, some shows that “Frieren: Beyond Journey’s End” fans also like are “Spy X Family”, “Oshi No Ko”, “Undead Murder Farce”, and several others. Executives can find this information by analyzing audience engagement with other shows and build a content strategy that caters to the preferences of their existing audience.
Demand data can also help executives forecast future trends. In the case of “Frieren: Beyond Journey’s End”, its demand spiked in late October in Japan. Executives can use this information to plan out marketing campaigns or invest in similar content types that could cater to an audience’s peak demand.
Finally, executives can use demand data to make acquisition and distribution decisions. By understanding which markets are most in-demand, they can expand their reach in untapped territories or acquire content that is popular in specific regions. For example, with Japan being “Frieren: Beyond Journey’s End”’s highest in-demand market globally, executives could acquire or distribute similar content in the region to capture the audience’s attention.
In conclusion, by utilizing demand data, executives can make more informed decisions that cater to their audience's preferences, forecast future trends, and expand their reach in untapped territories. The demand data available offers greater insights, supporting content valuation.
This is Frieren: Beyond Journey's End (葬送のフリーレン)'s home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Frieren: Beyond Journey's End (葬送のフリーレン) travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Japan, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Nippon TV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Frieren: Beyond Journey's End (葬送のフリーレン), for example, can be assessed for a market e.g. Japan, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:04 p.m. PST using global demand content analytics from Parrot Analytics for Frieren: Beyond Journey's End (葬送のフリーレン) in Japan. We provide our partners with essential media industry competencies to help them drive better and more informed content distribution strategies. Contact us today to find out more.