The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you may be wondering how demand data can help make more informed content, acquisition, distribution, and programming decisions. Parrot Analytics has analyzed "Frieren: Beyond Journey's End" for the month of March 2024 in the United States and the data can be a useful tool to guide content strategy.
One way demand data can be helpful is in content valuation. Parrot Analytics' content valuation system reveals the dollar value contribution of any title, to any platform, in any region. By leveraging demand data, the system can answer questions about a series' value, including its ability to drive subscriptions and mitigate churn. "Frieren: Beyond Journey's End" has been performing exceedingly well in the US, with 24.8 times the audience demand of the average show in the United States over the last 30 days. This outstanding demand indicates that this show is a valuable asset that can drive subscriber growth and retention for a streaming platform.
Demand data can also inform decisions about supply and demand. Parrot Analytics' data could help identify opportunities for content acquisition or production. For example, with "Frieren: Beyond Journey's End", other shows that fans of the series also like include "Jujutsu Kaisen", "The Apothecary Diaries", "Shangri-La Frontier", and "Chainsaw Man". This data may help streaming platforms to identify potential acquisition candidates that have a similar fan base, and could, therefore, perform well for their service.
Understanding the international appeal of a show can be important for streaming platforms hoping to broaden their global reach. The Parrot Pulse for "Frieren: Beyond Journey's End" provides insights into the show's performance across six dimensions. From the analysis of the show, we know that aside from its outstanding global performance, the show also has a good travelability score, which is a measure of its international demand relative to its home market. This data could help a platform to identify which regions have the highest demand for the show, and therefore inform distribution and pricing decisions.
Demand data can help with subscriber acquisition and retention. For instance, executives can use data to identify which titles should be acquired to grow their audience or keep their current audience happy. Based on data collected, we know that "Frieren: Beyond Journey's End" has a strong and dedicated fan base in the US that could help platforms retain current subscribers or attract new ones.
Finally, demand data can help with competitive benchmarking. By comparing the performance of a show against other titles available on the market, executives can identify where their content is strong and where it may need improvement. In the case of "Frieren: Beyond Journey's End", the show has been performing exceptionally well against the majority of other dramas in the US, with demand in the 99.6th percentile for the drama genre.
In conclusion, Parrot Analytics' demand data can be a powerful tool for entertainment executives working in a variety of roles and on different platforms. The data for "Frieren: Beyond Journey's End" demonstrates how demand data can be used to make more informed content, acquisition, distribution, and programming decisions, as well as inform the strategic direction of a platform.
Frieren: Beyond Journey's End (葬送のフリーレン)'s travelability to the United States in the last 30 days is 82%, which means that the audience demand for Frieren: Beyond Journey's End (葬送のフリーレン) is 82% of the demand in its country of origin, Japan. Click through to another market to discover how well Frieren: Beyond Journey's End (葬送のフリーレン) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Nippon TV‘s Frieren: Beyond Journey's End (葬送のフリーレン) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Nippon TV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Frieren: Beyond Journey's End (葬送のフリーレン), for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2:04 p.m. PST using global demand analytics from Parrot Analytics for Frieren: Beyond Journey's End (葬送のフリーレン) in the United States. We provide our partners with far-reaching TV analyses to help them drive better and more informed content distribution strategies. Contact us today to find out more.