The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you face a variety of decisions related to content valuation, acquisition, distribution, and programming. Using demand data, you can make more informed decisions to optimize your content offerings and maximize revenue potential. Let's examine the case of "Primal" in Italy during March 2024.
Content valuation using demand data is based on answering questions such as "how much is my series worth?" and "what is the value of a content library to a platform over time?" Parrot Analytics content valuation system is based on demand data and can reveal the dollar value contribution of any title, to any platform, in any region. For the case of "Primal" in Italy, we see that it has 5.0 times the audience demand of the average show in the region over the last 30 days, indicating that its content is highly valued by the audience. Using this information, you can estimate the ROI that this show can bring to your platform, assess the ability of this TV series to drive subscriptions and mitigate churn, and determine how much to spend on content.
Demand enables valuing IP globally, so with the demand data of "Primal," you can determine what content is popular in the market or on a global scale. For instance, you might find that the show has a strong demand in the United States, Russia, Brazil, Germany, Ukraine, and other countries, offering opportunities for expanding your global audience reach and acquiring new viewers. You can gauge which demographics or market segments are most interested in this show and tailor your marketing campaigns accordingly.
Demand uncovers under-monetized titles and helps you find new opportunity markets for content distribution. A rise in demand for "Primal" in Italy by 81.4% during March speaks to this, and you can leverage this interest to augment your content library and tap into a previously under-served audience. Additionally, if you are looking for opportunities to create spin-offs or franchises, the spin-off potential (franchisability) dimension score of "Primal" shows that this show has good potential for further monetization.
Demand data also helps address questions around supply & demand such as "what type(s) of content exhibit opportunity to acquire or produce?" For example, you could use the information that fans of "Primal" also like "Hazbin Hotel" and "Gen V" to identify successful content in similar genres and create or license those with a similar appeal. A better understanding of your audience's taste clusters could yield insights that help optimize content production and acquisition decisions.
Finally, demand data can inform programming decisions, which can impact the reach of your platform and the satisfaction of your current subscribers. Analyzing the demand for "Primal" can help you optimize your release strategy and pricing for the show. You can also gauge how popular "Primal" is relative to the market average or other shows, as well as how effective your marketing campaign around the show is and how it compares to other shows.
In conclusion, demand data is a powerful resource for entertainment executives to make more informed decisions regarding content valuation, acquisition, distribution, and programming, as evidenced by the case of "Primal" in Italy during March 2024. By using demand data, you can estimate the value of content to a platform and assess its ability to drive subscriptions and mitigate churn. You can identify opportunities for expanding both your global reach and local market shares, create content that resonates with your target audiences, and optimize your content offerings to improve overall customer satisfaction.
Primal's travelability to Italy in the last 30 days is 56%, which means that the audience demand for Primal is 56% of the demand in its country of origin, United States. Click through to another market to discover how well Primal travels internationally.
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Acquire the best shows from partners such as Adult Swim to fortify your competitive position in Italy. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Primal), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Adult Swim‘s Primal is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Adult Swim and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Primal, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Action Fantasy), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2 p.m. PST using global demand content analytics from Parrot Analytics for Primal in Italy. We provide our partners with extensive TV series insight to help them drive better and more informed content sales strategies. Contact us today to find out more.