The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand for "Superman: The Animated Series" in Italy was good, with audience demand being 2.7 times the average TV show in the country over the last 30 days, and achieving the peak rank of #550. The show also had higher demand than 96.7% of all animation titles in Italy. However, it is important to note that demand for the show has been decreasing recently, dropping by 57 spots in rank during the month of March.
While the show's audience demand has decreased in Italy, it still has good demand and is outperforming the average TV show in the market, indicating that it may still be a valuable acquisition or programming decision for a linear network or pay TV network. Additionally, the show has higher demand in the United States, indicating potential for successful distribution in North America.
In terms of content valuation, Parrot Analytics' content valuation system can be used to determine the dollar value contribution of "Superman: The Animated Series" to any platform in any region, allowing entertainment executives to make informed content decisions. Specifically, demand data can answer questions around how much a series is worth, how much of its value is being driven by demand for specific stars, and how a series is performing as an acquisition-driving or churn-reducing title.
Examining the show's performance on a rolling year basis versus the last 30 days also provides valuable insights into its popularity. While the show's peak demand over the past year was 6.1 times the average, it peaked at 3.7 times the average in the last 30 days, indicating a 40.0% increase in demand. Furthermore, the show's average demand on a rolling year basis was 1.7 times the average title, compared to 2.7 times the title average for the last 30 days, indicating increased popularity and potential for renewed interest in the show.
Finally, by examining the top 10 global markets where "Superman: The Animated Series" is most in-demand, entertainment executives can make informed distribution decisions. For this show, the top markets are the United States and Italy, both of which show good demand. Other markets, such as Romania, Canada, Czechia, Turkey, France, United Kingdom, and Netherlands, also show okay demand for the show.
In conclusion, leveraging demand data can help entertainment executives make more informed acquisition, programming, content valuation, and distribution decisions. By using Parrot Analytics' content valuation system, examining the show's performance on a rolling year basis, and analyzing its demand in top global markets, entertainment executives can make data-driven decisions that are more likely to delight their audiences and grow their businesses.
Superman: The Animated Series's travelability to Italy in the last 30 days is 287%, which means that the audience demand for Superman: The Animated Series is 287% of the demand in its country of origin, United States. Click through to another market to discover how well Superman: The Animated Series travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Kids' WB and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Superman: The Animated Series, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:05 p.m. PST using global television demand metrics from Parrot Analytics for Superman: The Animated Series in Italy. We provide our partners with extensive television series capabilities to help them drive better and more informed content sales strategies. Contact us today to find out more.