The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you may be interested in using demand data to help you make more informed decisions about content acquisition, distribution, and programming decisions. Demand data can help you understand how popular a particular show or genre is, as well as how it compares to other titles available on the market.
Using the example of "Superman: The Animated Series," we can see how demand data can be used to gain insights into the popularity of a show:
- Content valuation: Using demand data, you can determine the value of a show like "Superman: The Animated Series." In this case, we can see that the show has a good level of demand in the United States, with 3.2 times the audience demand of the average show over the last 30 days. This indicates that the show is a valuable asset for a platform looking to acquire or distribute content in this genre. Additionally, the fact that demand for the show has been increasing recently suggests that it may be gaining traction with audiences.
- Acquisition decisions: By examining the top 10 global markets where "Superman: The Animated Series" is most in-demand over the last 30 days, you can gain insights into where the show is popular. For example, we can see that the show has good demand in the United States and Italy, which could be an indication that the show would perform well in those markets if it were to be acquired or licensed.
- Programming decisions: Demand data can help you understand how a show is performing relative to other titles available on your platform. For example, we can see that "Superman: The Animated Series" ranks at the 83.8th percentile in the adventure genre in the United States, indicating that it has higher demand than 83.8% of all adventure titles in the United States. This suggests that the show may be a good fit for a platform that is looking to attract viewers who are interested in this genre. Additionally, the fact that demand for the show increased by 14.5% in the United States during January suggests that the show may be gaining momentum with audiences, which could be an indication that it would be a good addition to a platform's programming lineup.
Overall, demand data provides valuable insights that can help TV executives make more informed decisions about content acquisition, distribution, and programming. By using data analysis tools like Parrot Analytics' content valuation system and examining a show's performance on a global scale, TV executives can gain a better understanding of audience preferences and make strategic decisions that maximize the value of their content.
This is Superman: The Animated Series's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Superman: The Animated Series travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Kids' WB‘s Superman: The Animated Series is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Kids' WB and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Superman: The Animated Series, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:05 p.m. PST using tv demand metrics from Parrot Analytics for Superman: The Animated Series in the United States. We provide our partners with valuable media industry know-how to help them drive better and more informed content distribution strategies. Contact us today to find out more.