The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it's important to make informed content decisions, and demand data can be a valuable tool in your decision-making process. Using the example of "Tarark Mehta Ka Ooltah Chashmah" in Italy for the month of March 2024, let's explore how demand data can help you make better content, acquisition, distribution, and programming decisions.
Content Valuation:
One of the most significant questions that entertainment executives face is how much their content is worth. Using demand data, we can measure the contribution of a particular title to any platform or in any region. The Parrot Analytics content valuation system is based on this demand data and reveals the dollar value of each title.
For "Tarark Mehta Ka Ooltah Chashmah," we see that its demand in Italy is good, with 2.6 times the audience demand compared to the average show in Italy for the last 30 days. Additionally, this show ranks at the 97.7th percentile in the family genre in March; the same time in which its demand spiked in late March 2024 for Italy. Comparing the performance of this show on a 1-year rolling basis versus the last 30 days reveals a 43.6% increase in peak demand. Although its demand has been decreasing recently, the show's performance over the last year has been exceptional, with a peak demand of 5.4 times the average over the entire year.
Acquisition and Distribution Decisions:
When deciding which titles to acquire or distribute, entertainment executives often face the question of which shows will attract and retain subscribers. Using demand data allows us to assess a TV series' ability to drive subscriptions and mitigate churn.
For "Tarark Mehta Ka Ooltah Chashmah," we see that the show's worldwide audience demand is exceptional, as well as its momentum and franchisability. Its reach is okay, which suggests that it may not attract a large number of new subscribers, but will retain existing ones. Since the show has higher demand than 97.7% of all family titles in Italy, it may be worth considering for acquisition or distribution by companies in the family genre.
Programming Decisions:
Another significant challenge faced by entertainment executives is deciding what shows to program. When deciding what to program, it's essential to understand audience tastes, which is where demand data comes in useful.
Using "Tarark Mehta Ka Ooltah Chashmah" demand data in Italy, we can identify other shows that its fans also like and adjust programming accordingly to attract a larger audience base. It is also worth considering the most popular genres in the local market, which can be determined through the demand data. With "Tarark Mehta Ka Ooltah Chashmah," we see that its most significant market is India with outstanding audience demand, ranking in second place in Pakistan with outstanding demand. It's interesting to note that the show outperforms the demand of the average TV show in all of the top 10 markets where it is most in-demand.
By using demand data like this, entertainment executives can make more informed content decisions. It can help them understand the value of their content and make better acquisition and distribution decisions, as well as programming decisions that would appeal to their target audience. Demand data is a critical resource for any entertainment executive who wants to stay ahead of the game and remain competitive.
Taarak Mehta Ka Ooltah Chashmah (तारक मेहता का उल्टा चश्मा)'s travelability to Italy in the last 30 days is 10%, which means that the audience demand for Taarak Mehta Ka Ooltah Chashmah (तारक मेहता का उल्टा चश्मा) is 10% of the demand in its country of origin, India. Click through to another market to discover how well Taarak Mehta Ka Ooltah Chashmah (तारक मेहता का उल्टा चश्मा) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular SAB TV‘s Taarak Mehta Ka Ooltah Chashmah (तारक मेहता का उल्टा चश्मा) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for SAB TV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Taarak Mehta Ka Ooltah Chashmah (तारक मेहता का उल्टा चश्मा), for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:02 p.m. PST using tv demand data from Parrot Analytics for Taarak Mehta Ka Ooltah Chashmah (तारक मेहता का उल्टा चश्मा) in Italy. We provide our partners with meaningful TV series expertise to help them drive better and more informed content distribution strategies. Contact us today to find out more.