The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are always looking for ways to make informed content decisions. Data analysis is becoming an integral part of the decision-making process, especially when it comes to determining the value and potential of a TV series. The following analysis of "The Voice Of Germany" in Italy during January 2024 demonstrates how the use of demand data can help executives better navigate the complex world of content acquisition, distribution, programming, and investment.
One of the most critical questions entertainment executives must ask themselves is, "what is the value of a particular TV series?" Demand data can help answer this question. Parrot Analytics content valuation system is powered by global content demand and supply, which based on content valuation using demand data, reveals the dollar value contribution of any title, to any platform, in any region. When it comes to "The Voice Of Germany," we see a high level of overall demand in Italy for this reality show. Compared to its demand over the last 90 days, demand for this show has recently decreased; while the demand for "The Voice Of Germany" is good in Italy, the show's popularity has peaked. Nonetheless, it deserves mention the show achieves 2.5 times the average demand of TV shows in Italy, which indicates a high economic valuation of the series.
Another important question is what type of content exhibits the opportunity to acquire or produce? In terms of audience interest, "The Voice Of Germany" is a reality show that ranks at the 98.9th percentile in Italy, meaning that it has higher demand than 98.9% of all reality titles available in Italy. This information can assist executives in determining what content is the most popular within a specific genre in their respective markets. For garnering ideas, they can also draw insights on what shows fans of "The Voice Of Germany" like. Recently, the demand for the show has decreased in Italy by 15.8%, and it may indicate insights like considering why its audience is no longer interested.
Demand data also allows executives to track the momentum and longevity of TV series. Momentum is defined as the pace of growth, and longevity measures how well audience demand is maintained over time. For "The Voice Of Germany," the demand is good and outstanding, respectively, portraying that the show is maintaining strong demand and is increasing its popularity. Examining the top global markets for "The Voice Of Germany" can show executives where the show is performing best, which will inform their decisions. In the case of the show, Germany is its number one market, where it achieved strong demand of 11.4x in Germany. Also, it is important to mention that audience demand for the show has decreased globally in recent years but maintaining strong popularity in specific countries, as travelability measurement demonstrated for Italy.
Another important and common question of entertainment executives is what type of content is best suited to attract and keep subscribers on a platform. When it comes to the type of content that should be acquired or produced to retain subscribers, executives can leverage data on trends and tastes. For instance, demand data can help executives identify which genres are resonating with their current audience and what genres they should focus on to attract new subscribers to their SVOD service. In the case of "The Voice Of Germany," it has consistently performed well in Italy.
Lastly, executives want to know which TV shows will help acquire or retain subscribers. Demand data is a valuable tool that can assist executives in deciding which titles they should buy if they want to acquire or retain audiences for their service. By looking at audience preferences and what shows they're already watching, executives can identify other titles they might be interested in and promote them as part of a cross-promotion strategy. Also, it can help users find new opportunity markets for content distribution.
Overall, demand data is becoming an essential resource for entertainment executives to aid their decision-making process. With this data, executives can determine the popularity and potential of TV series, track their momentum, find insights on audience trends, and help maintain or grow their subscriber base. It can also help executives understand how well their current content is performing and help inform their choices about what content they should acquire, produce, or distribute. The Parrot Analytics content valuation system is one powerful tool executives can use to measure the economic valuation of TV content.
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Our TV audience measurement dataset is truly global. Discover how popular ProSieben‘s The Voice Of Germany is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for ProSieben and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Voice Of Germany, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Competition Reality), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:02 p.m. PST using global demand data from Parrot Analytics for The Voice Of Germany in Italy. We provide our partners with essential TV industry workflows to help them drive better and more informed content distribution strategies. Contact us today to find out more.