The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you may be wondering how you can use demand data to make more informed content, acquisition, distribution, or programming decisions. One way to do this is by using Parrot Analytics content valuation system powered by global content demand and supply.
For example, using "The Voice Of Germany" TV series in December 2023, we can see that it had good demand in the United States with 4.8 times the audience demand of the average show in the United States over the last 30 days. Its demand in comparison to the average show suggests that it is a valuable asset for any platform that acquires it. In addition, its demand has been increasing recently compared to the last 90 days, indicating that it is gaining popularity.
You can also use demand data to determine a show's popularity in specific genres, which can help TV executives optimize their programming decisions. Based on the data, we can see that "The Voice Of Germany" ranks at the 94.3th percentile in the reality genre in the United States in December 2023. This means that it has higher demand than 94.3% of all reality titles in the United States. The data also points to the top 10 shows that are similar to "The Voice Of Germany" that fans have been watching. This insight could help TV executives identify other shows to acquire or explore content curation for the show's audience.
As a TV executive, you can also use demand data to identify a show's performance over a specific time and generate insights into the show's potential. For instance, demand spiked in mid-December for "The Voice Of Germany" in the United States. TV executives could leverage this information to understand what was driving this spike in demand and use it to inform their programming or content acquisition decisions. They could also use this demand data to identify the show's peak performance and leverage it for better strategic decisions.
Finally, TV executives can use demand data to understand the global appeal and demand for their shows and compare it to other shows on the market. As an instance, the demand for "The Voice Of Germany" in its country of origin, Germany, was 13.3x, which is outstanding. Also, demand was outstanding in other regions such as Austria, Switzerland, and Luxembourg. The TV executives could use this information to craft an optimal marketing strategy or negotiate favorable distribution deals in these regions.
In conclusion, leveraging Parrot Analytics' demand data can enable TV executives to make more informed content, acquisition, distribution, or programming decisions. By using demand data for TV series like "The Voice Of Germany," executives can evaluate the show's worth, popularity, performance over time, and global appeal, which will help them make better strategic decisions. Overall, Parrot Analytics' demand data can transform TV executives' decision-making processes and help them gain an edge in a competitive market.
The Voice Of Germany's travelability to the United States in the last 30 days is 11%, which means that the audience demand for The Voice Of Germany is 11% of the demand in its country of origin, Germany. Click through to another market to discover how well The Voice Of Germany travels internationally.
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Acquire the best shows from partners such as ProSieben to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Voice Of Germany), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular ProSieben‘s The Voice Of Germany is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch The Voice Of Germany also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for ProSieben and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Voice Of Germany, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Competition Reality), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:02 p.m. PST using demand analytics from Parrot Analytics for The Voice Of Germany in the United States. We provide our partners with valuable television industry know-how to help them drive better and more informed content sales strategies. Contact us today to find out more.
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