The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
The demand data for "The Voice Of Germany" in France during February 2024 can help entertainment executives make informed content acquisition and distribution decisions. Firstly, the show's popularity has been increasing recently, as indicated by its 2.6 times the average demand over the last 30 days. This can be a valuable metric for content valuation. To apply content valuation to this specific example, executives could use demand data to determine the show's economic value by assessing the dollar value contribution of the title to a particular platform, and calculating the ROI the title is expected to bring to that platform.
Moreover, by analyzing the show's travelability, executives can assess its global performance across six dimensions, including worldwide audience demand. In this case, the show performed well in France but still had relatively lower demand than in its home country, Germany. By looking at the top ten global markets where "The Voice Of Germany" is in-demand, executives can find information on where regional specific demand is increasing in order to identify new opportunity markets for content distribution.
With respect to programming decisions, executives can decide on the best release strategy for the show by examining when and how the demand for the show has spikes. In the case of "The Voice Of Germany", we see that demand spiked in late February 2024, which could inform programming decisions for future releases of the show or to relevant content produced in the same genre.
Finally, demand data can serve as a valuable tool for subscriber acquisition for TV networks or pay TV networks. With a better understanding of the types of titles that will attract new subscribers to a specific platform, executives can make informed decisions regarding which titles should be acquired or produced to support global expansion. By taking into account audience affinity to determine overlaps in fanbases or similar content, it is possible to make these acquisitions more targeted and successful.
In conclusion, the demand data for "The Voice Of Germany" in France over February 2024 indicates a higher demand than average in France. By using demand data for valuation, assessing global performance, deciding programming strategy, and subscriber acquisition, entertainment executives can improve their decision-making processes for distribution, production, and acquisitions.
The Voice Of Germany's travelability to France in the last 30 days is 9%, which means that the audience demand for The Voice Of Germany is 9% of the demand in its country of origin, Germany. Click through to another market to discover how well The Voice Of Germany travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for ProSieben and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Voice Of Germany, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Competition Reality), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:02 p.m. PST using tv demand metrics from Parrot Analytics for The Voice Of Germany in France. We provide our partners with extensive SVOD analyses to help them drive better and more informed content marketing strategies. Contact us today to find out more.