The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you need to make decisions based on data to create content that will resonate with your target audience, gain more subscriptions, or retain current ones. Parrot Analytics’ demand data for "Bing" in Mexico during March 2024 is a useful resource that can help you make informed decisions on content and acquisition, distribution, and programming strategies.
Content Valuation: By using demand data, you can determine how much "Bing" is worth to your platform or network. Parrot Analytics' content valuation system measures the dollar value contribution of any title in any region, making it easy to calculate the ROI a specific title will bring to your platform. You can also use demand data to assess "Bing's" ability to drive subscriptions and mitigate churn. Although "Bing" has a consistent level of audience demand, its decreased demand during March suggests that you may need to evaluate additional strategies to maintain its popularity.
Programming Decisions: "Bing" has a higher audience demand than 97.9% of all family titles in Mexico, according to demand data. This indicates that family programming content, that dramatises real-life experiences and celebrates them, performs well in this region. By examining the top 10 global markets where "Bing" is most in-demand, you can expand your content strategy geographically. This strategy also offers insights on content travelability, longevity, momentum, and reach, which we have analyzed below:
Travelability: The demand for "Bing" in Mexico was 124% of the demand in its country of origin, the United Kingdom. This suggests that "Bing" has potential as a globally appealing title, especially in similar cultures.
Longevity: The fact that "Bing" has maintained good audience demand over time indicates its sustained popularity. You should consider acquiring similar content for the long-term stability of your catalog.
Momentum: Although the show has maintained consistent audience demand, its demand spiked for a period in March. You should investigate what factors contributed to its increased popularity in that month and see if any strategies or promotions that can be derived and applied to other content in your platform.
Reach: Although "Bing" has a dedicated but small fandom, its consistent high demand indicates that it could still be a valuable title. You should consider using "Bing" as part of a larger strategy in a bundled offer, for example, with other family programming.
Acquisition Decisions: Studying shows that are popular with the "Bing" fandom, like "Diners, Drive-Ins And Dives" and "Never Mind The Buzzcocks", can help acquire similar genres or themes with good demand potential for your catalog. You can also use demand metrics to determine which shows have opportunities for acquisition or production.
Distribution Decisions: Through "Bing's" demand data, you can map out the most popular genres in Mexico to inform localized distribution decisions. Similarly, you can optimize the release strategy and pricing informed by the demand data.
In conclusion, demand data is a valuable resource that you can use in content and acquisition, distribution, and programming strategies to acquire, distribute, and produce successful content. Demand data can help entertainment executives like you make more informed decisions on content valuation, programming the right content for your audience, and acquiring and distributing content that has high demand potential, increasing audience and retention through a more informed approach.
Bing's travelability to Mexico in the last 30 days is 133%, which means that the audience demand for Bing is 133% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Bing travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBeebies and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Bing, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Pre-school), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:02 p.m. PST using demand content analytics from Parrot Analytics for Bing in Mexico. We provide our partners with far-reaching media industry know-how to help them drive better and more informed content advertising strategies. Contact us today to find out more.