The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand is essential to making informed decisions about content acquisition, distribution, and programming. Parrot Analytics' demand data can help you assess a show's demand relative to the average title, measure audience engagement over time, and understand audience taste clusters. Using the example of "Destilando Amor" in Mexico during March 2024, let's look at some of the ways you can leverage demand data to inform your decision making:
Content Valuation:
- Parrot Analytics' content valuation system is powered by global content demand and can provide an economic value for any title in any region. By calculating the value of a title to a platform or audience, content valuation can help you determine how much to pay for content or assess the value of a content library over time.
- For "Destilando Amor," it appears to have good demand in Mexico during March 2024, with 4.2 times the audience demand of the average show in the country. However, the demand for the show has been decreasing recently, particularly compared to its peak demand over the last year.
Acquisitions:
- Studying a show's demand across different global markets enables you to make informed acquisition decisions. Parrot Analytics' demand data can help you identify which shows are performing well globally and which markets may be underserved.
- Brazil is "Destilando Amor"'s most in-demand market globally, with demand four times higher than the average TV show in the country. This data could help inform content acquisition decisions for streaming platforms looking to expand into the Brazilian market.
Programming:
- Understanding audience demand can inform programming decisions, including which shows to greenlight or renew. Parrot Analytics' demand data can highlight which genres and themes are resonating with audiences and in which regions.
- Although "Destilando Amor" has good demand in Mexico during March 2024, it appears to be losing popularity compared to its peak demand over the last year. This data could indicate that audiences in Mexico may be losing interest in the show, potentially informing programming decisions for linear networks or pay TV networks.
Distribution:
- When deciding where to distribute content, understanding audience taste clusters and demand in particular markets can be highly valuable. Parrot Analytics' demand data can help you identify which platforms or networks are the best fit for your content and which regions are most in-demand.
- In the case of "Destilando Amor," understanding its performance in different global markets could help inform distribution decisions for content distributors or studios looking to monetize the show in new markets.
This is Destilando Amor's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Destilando Amor travels internationally.
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Maximize advertising revenues from new audiences in Mexico. Contact us now to leverage a return-focused selection criteria for title acquisition from Canal de las Estrellas by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Destilando Amor. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Canal de las Estrellas to fortify your competitive position in Mexico. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Destilando Amor), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Canal de las Estrellas by incorporating country-specific trend and market demand factors for all markets including Mexico. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Destilando Amor, including those that have not even been released. Appeal to your target markets, including Mexico, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Canal de las Estrellas‘s Destilando Amor is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Canal de las Estrellas and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Destilando Amor, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Soap Opera), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2 p.m. PST using global demand metrics from Parrot Analytics for Destilando Amor in Mexico. We provide our partners with smart TV workflows to help them drive better and more informed content distribution strategies. Contact us today to find out more.