The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, Parrot Analytics' demand data can help you make more informed content, acquisition, programming, or distribution decisions. The example of the show "Sherlock" in Mexico in February 2024 can provide insightful information based on demand data analysis.
Demand data can provide a content valuation system that reveals the dollar value attribution of any title to any platform in any region. Content valuation is used to determine how much to spend on content, and in the case of "Sherlock," it has achieved 3.3 times the audience demand of the average show in Mexico over the last 30 days. This means that demand for "Sherlock" is good, and it is in the top 8.6% of all TV shows with this level of demand. Content valuation can help you find the baseline value of a title and assess its ability to drive subscriptions and mitigate churn.
Demand data can help you quantify your platform-specific marginal revenue contribution and evaluate how a title drives engagement across the rest of the catalog. You can also calculate ROI for specific titles and assess a TV series' ability to acquire subscribers and mitigate churn. In the case of "Sherlock," it achieved the peak rank of #371 in Mexico, but it dropped by 210 spots in its rank in February. The demand for "Sherlock" in February had decreased by 52.0% in Mexico, indicating that demand data can help you find trends that may affect your platform's engagement.
Demand data can help you find new markets for content distribution and identify under-monetized titles. You can also use it to assess the global performance of your show and analyze its travelability. In this case, "Sherlock" has an outstanding worldwide audience demand across all platforms, whilst its travelability is also outstanding, with demand for the show in Mexico being 20% of the demand in its country of origin.
Demand data can help you find trends that will aid in optimal release strategy and pricing. In the case of "Sherlock," demand spiked in late February 2024. Demand can also help you with subscriber retention and acquisition. "Sherlock" has a broad reach with its fans liking other popular shows like "The Good Doctor," "The Last of Us," and "Game of Thrones." By examining the top 10 global markets where "Sherlock" is most in-demand over the last 30 days, we can find that this TV series outperforms the demand of the average TV show (1x) in each of these markets.
Demand data can help you understand your audience's tastes and preferences through affinity analysis and quantifying taste clusters. The momentum your show creates, or its pace of growth, can also aid in understanding audience preference and how effective your marketing campaign is.
As an entertainment executive, Parrot Analytics' demand data can provide invaluable insights into making more informed content, acquisition, programming, or distribution decisions. By analyzing the demand of a show like "Sherlock" in Mexico in February 2024, you can better understand the global performance of your content and find trends that will help you take advantage of untapped opportunities.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Mexico as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. BBC One, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Mexico. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Sherlock.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as Mexico to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Sherlock from partners like BBC One.
Studios in Mexico are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Sherlock? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Mexico, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as BBC One to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Mexico. Contact us now to leverage a return-focused selection criteria for title acquisition from BBC One by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Sherlock. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as BBC One to fortify your competitive position in Mexico. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Sherlock), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as BBC One by incorporating country-specific trend and market demand factors for all markets including Mexico. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Sherlock, including those that have not even been released. Appeal to your target markets, including Mexico, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular BBC One‘s Sherlock is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC One and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Sherlock, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Mystery Drama), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2:02 p.m. PST using tv demand datasets from Parrot Analytics for Sherlock in Mexico. We provide our partners with extensive TV analyses to help them drive better and more informed content sales strategies. Contact us today to find out more.