The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive seeking to make more informed decisions, demand data can provide actionable insights on how to acquire, program, distribute, and value content. Take, for instance, the case of "The Challenge." By examining the show's performance in Mexico through Parrot Analytics demand data, we can get valuable insights into the show's appeal, longevity, momentum, reach, and franchisability, as well as its value and performance relative to other reality shows in Mexico.
One such insight is that "The Challenge" has exceptional audience demand in Mexico, with an outstanding rank in the reality genre that is higher than 99.9% of all reality titles. The demand for the show has also been increasing recently, with a peak rank of #61, and its audience demand is 11.5 times the average show in Mexico. These figures can be useful in content valuation, as they reveal the dollar value contribution of "The Challenge" to any platform in Mexico, and can help entertainment executives determine how much to spend on content and how to assess a TV series' ability to drive subscriptions and mitigate churn.
Another actionable insight from demand data is that although audience demand for "The Challenge" in Mexico has decreased by 12.9% in March, it spiked in late March and outperforms the demand of the average TV show in each of the top 10 global markets where it is most in-demand, including the United States, Canada, Belgium, Netherlands, the United Kingdom, Australia, Denmark, and Brazil. This information can help executives identify the most lucrative markets for content distribution or acquisition, especially if the show has good travelability potential.
Moreover, demand data can offer guidance on how to optimize programming decisions and marketing strategies for "The Challenge." For instance, by examining the show's Parrot Pulse metrics, we find that its worldwide audience demand across all platforms is outstanding, whilst its travelability is good, its longevity is exceptional, and its momentum is outstanding. Its reach and franchisability are also good. These metrics provide a comprehensive measure of the show's global performance across six dimensions, enabling executives to make more informed decisions on programming, marketing, and distribution strategies.
Finally, demand data can help in assessing the show's potential to appeal to particular viewer segments, form strategic partnerships, identify under-monetized titles or optimize release strategies. For example, we know that fans of "The Challenge" also like "Survivor," "Love Island: All Stars," "Law & Order: Special Victims Unit," and other shows, which indicates potential cross-promotion opportunities or identifying new programming content.
In sum, demand data offers entertainment executives a powerful tool for making more informed decisions on content acquisition, distribution, valuation, programming, and marketing strategies. By leveraging Parrot Analytics' global content demand and supply, executives can quantify a title's dollar value contribution to any platform, measure its performance relative to other titles on the market, and optimize its appeal to audiences worldwide.
The Challenge's travelability to Mexico in the last 30 days is 55%, which means that the audience demand for The Challenge is 55% of the demand in its country of origin, United States. Click through to another market to discover how well The Challenge travels internationally.
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Capture more value from content opportunities in Mexico as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Reality genre and assess the strengths and weakness of the competition’s content e.g. MTV, leading to increased commercial efficiency and ROI.
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Acquire the best shows from partners such as MTV to fortify your competitive position in Mexico. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Challenge), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as MTV by incorporating country-specific trend and market demand factors for all markets including Mexico. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Reality. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Challenge, including those that have not even been released. Appeal to your target markets, including Mexico, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular MTV‘s The Challenge is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for MTV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Challenge, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Competition Reality), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2:01 p.m. PST using global demand analytics from Parrot Analytics for The Challenge in Mexico. We provide our partners with deep TV insight to help them drive better and more informed content acquisition strategies. Contact us today to find out more.