The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive working at an OTT platform, you can use the demand data for "Barry (2018)" to make informed content acquisition and distribution decisions for your platform. You can also use the demand data to help you understand how well the show is performing in different markets, what type of audience it's attracting, how much it's worth, and which marketing strategies you should use.
Content valuation is an essential element that can be applied to an individual series like "Barry (2018)" or an entire library on your platform to understand how much a particular title is worth. Parrot Analytics content valuation system, powered by global content demand and supply, can reveal the dollar value contribution of any title to any platform in any region. With demand data, you can calculate the platform-specific marginal revenue contribution and how the show drives engagement across the rest of your platform's catalog.
Demand data can also help you understand which type of content you should offer on your platform. By examining the types of content categories that are most popular with your audience and region, you can identify the opportunities to acquire or produce more content that will be of interest to your subscribers. Moreover, you can use audience demand data to estimate cannibalization of audiences if a title is available on multiple services or to target which platforms to distribute your content.
With demand data, you can also design better marketing strategies ahead of the premiere of your show. For "Barry (2018)," you could use the insights derived from audience demand data to optimize your marketing campaign's pre-release period. You can uncover the potential growth of the show through comparing its demand performance on a 1-year rolling basis vs the last 30 days to understand its potential reach and momentum.
Demand data is also beneficial in identifying emerging opportunity markets for content distribution and shows with franchise potential and spin-off opportunities. In the case of "Barry (2018)," the demand data shows that the show has outstanding franchisability and reach, which indicates the show has the potential to monetize through spin-offs or franchises.
To sum up, the demand data for "Barry (2018)" in the Netherlands can provide invaluable insights to help you make more informed acquisition, programming, and distribution decisions for your platform. By understanding your audience's taste clusters, which marketing strategies work best, what type of content sells, and how much your show(s) is worth, you can keep your current subscribers happy, grow your audience, and ultimately acquire more subscribers.
Barry (2018)'s travelability to Netherlands in the last 30 days is 59%, which means that the audience demand for Barry (2018) is 59% of the demand in its country of origin, United States. Click through to another market to discover how well Barry (2018) travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Netherlands as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Comedy genre and assess the strengths and weakness of the competition’s content e.g. HBO, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Netherlands. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Barry (2018).
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Comedy. Using audience demand data, explore markets such as Netherlands to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Barry (2018) from partners like HBO.
Studios in Netherlands are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Comedy) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Barry (2018)? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Netherlands, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as HBO to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Netherlands. Contact us now to leverage a return-focused selection criteria for title acquisition from HBO by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Barry (2018). Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as HBO to fortify your competitive position in Netherlands. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Barry (2018)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Comedy genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as HBO by incorporating country-specific trend and market demand factors for all markets including Netherlands. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Comedy. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Barry (2018), including those that have not even been released. Appeal to your target markets, including Netherlands, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular HBO‘s Barry (2018) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Netherlands, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Barry (2018), for example, can be assessed for a market e.g. Netherlands, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2:02 p.m. PST using tv demand content analytics from Parrot Analytics for Barry (2018) in Netherlands. We provide our partners with meaningful content know-how to help them drive better and more informed content sales strategies. Contact us today to find out more.