The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, it is essential to make informed decisions about content valuation, acquisition, distribution, and programming to maximize your success and profitability. Demand data provides crucial insights into the audience's reaction to your content and helps you make informed decisions based on their preferences.
For instance, let's examine the popular children's show "Teletubbies" in the Netherlands during October 2023. Using Parrot Analytics' demand data-driven Parrot Pulse, we have discovered that the show has 11.3 times more audience demand than the average show in the country, thereby indicating its outstanding popularity. This data provides insights into how much this show is worth and how much of its value it brings to the platform. It also suggests the potential acquisitor that it has, as well as which platforms should be targeted for distribution.
By examining the show's demand data based on different dimensions, we can also evaluate the best way to release the content and determine which targeted audience to explore for optimal viewership. For instance, we note that the show's travelability is excellent, indicating its high potential for international expansion, which could be a viable strategy for a platform looking to increase its global subscriber numbers.
Assessing a show's momentum across different regions enlightens the decision-making process further, as we determine the rate of growth in its audience demand. For "Teletubbies," its momentum has an outstanding score suggesting that the platform can capitalize on the show's popularity to generate high demand and ensure that it remains among the top choices for viewers.
In addition, the show's global popularity entices the production company to explore various avenues for franchising or creating spin-offs to monetize their IP further. This indicates the need for content that resonates with audiences globally, as may be the case for this show.
Finally, assessing a show's longevity shows if it maintains its audience demand over time. In "Teletubbies" case, it has an outstanding score, implying that the show has maintained its appeal long after it premiered. This would suggest that platforms can purchase the show's catalog content to increase engagement and retain customers.
Overall, as a TV executive, by analyzing the demand data based on the different dimensions and asking the right questions about an anticipated series, you can make informed content decisions, produce or acquire the optimal content, retain your existing subscriber base, and generate more revenue for your business.
Teletubbies's travelability to Netherlands in the last 30 days is 82%, which means that the audience demand for Teletubbies is 82% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Teletubbies travels internationally.
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Acquire the best shows from partners such as CBeebies to fortify your competitive position in Netherlands. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Teletubbies), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Children genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as CBeebies by incorporating country-specific trend and market demand factors for all markets including Netherlands. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular CBeebies‘s Teletubbies is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Netherlands, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBeebies and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Teletubbies, for example, can be assessed for a market e.g. Netherlands, which can then be benchmarked against genre averages (e.g. Pre-school), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:02 p.m. PST using global demand content analytics from Parrot Analytics for Teletubbies in Netherlands. We provide our partners with deep subscription-video-on-demand capabilities to help them drive better and more informed content investment strategies. Contact us today to find out more.