The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Television executives strive to make informed content decisions, and Parrot Analytics' demand-driven insights can provide valuable information to help you achieve this goal. For instance, we can use "Teletubbies" in the UK as an example to illustrate the power of demand data in evaluating show performance.
One way executives can use demand data is to gauge the popularity of a show in a given market. For example, we can see from "Teletubbies" in March 2024, it was highly in demand in the United Kingdom, with demand 12.4 times higher than the average show. This information can help content distributors and acquisitions experts determine the value of a particular series in a specific market, as well as strategize how to market and promote content in that region. When used in conjunction with content valuation, it allows executives to determine the worth of a series in comparison to other titles available.
Another use case for demand data is identifying trends and making programming decisions based on those trends. When content distributors and production companies know which types of content audiences are most interested in, they can take more calculated risks on new show formats or revivals of classic programs. In the case of "Teletubbies", we can see that it had an outstanding audience demand in the family genre, ranking at the 99.1st percentile for the genre in March 2024. That said, its demand has been decreasing recently, which may suggest it is time to explore other family-friendly genre shows either to acquire a license or develop in-house.
Demand data can also help content executives make strategic decisions about international expansion. We can use "Teletubbies" as an example, which had an exceptional travelability score indicating international appeal. By assessing the demand for a show across different countries and regions, content distributors can make data-driven decisions about where to prioritize content distribution. Also, by examining and comparing the international demand of its competitors, executives can know which shows are more likely to gain global attention.
Finally, demand data can enable content executives to monitor and optimize the performance of their content by evaluating how audience demand for a show changes over time and identifying the factors driving such changes. Therefore, the use of demand data could help TV executives define and rank content performance across various qualities such as momentum, franchise potential, longevity, travelability and reach.
This is Teletubbies's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Teletubbies travels internationally.
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Acquire the best shows from partners such as CBeebies to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Teletubbies), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Children genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as CBeebies by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Children. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Teletubbies, including those that have not even been released. Appeal to your target markets, including the United Kingdom, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular CBeebies‘s Teletubbies is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBeebies and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Teletubbies, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Pre-school), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:02 p.m. PST using tv demand datasets from Parrot Analytics for Teletubbies in the United Kingdom. We provide our partners with far-reaching subscription-video-on-demand know-how to help them drive better and more informed content sales strategies. Contact us today to find out more.