The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you may wonder how you can make informed decisions about content creation or acquisition, what subscriber retention tactics to use, which markets to expand into, and how to gain a competitive edge in the ever-changing landscape of the entertainment industry. This is where demand data comes in. Teletubbies, a popular TV series for babies, is an excellent example of how demand data can give valuable insights to entertainment executives. Let us examine how demand data provides insights that could guide decision making.
Demand data can help executives to determine how much a title is worth, its contribution to a platform, and its overall value. Through demand data, it is possible to assess the ability of a series to drive subscriptions, prevent churn and identify areas where there is an opportunity for growth. Teletubbies, for example, has an audience demand 4.2 times higher than the average show in Turkey over the last 30 days. This is significant because only 8.6% of all TV shows achieve this level of demand in Turkey, indicating that there is high demand for the show in this market.
Demand data also allows entertainment executives to know the genres that are most popular in local markets. Teletubbies, for example, ranks at the 98.8th percentile in the musical genre in March in Turkey, meaning that demand for the show is higher than for 98.8% of all musical titles in Turkey. This information can guide executives to make informed decisions when acquiring or producing content for the Turkish market.
Furthermore, through demand data, executives can identify new opportunity markets for content distribution, as well as under-monetized titles. The audience demand for Teletubbies in Turkey was 34% of the demand in its country of origin, the United Kingdom. With this knowledge, executives can target other potential markets in which there is high demand for Teletubbies. By comparing the performance of the show on a 1 year rolling basis vs the last 30 days, we can observe that its peak demand has increased by 48.5% in the last 30 days. This indicates that there is growing demand for the show in Turkey over time, making it an under-monetized title with growth potential.
Demand data is also valuable in assessing the popularity of shows based on their audience demand in different markets. By examining the top 10 global markets where Teletubbies is most in-demand over the last 30 days, we find that the show outperforms the demand of the average TV show (1x) in each of these markets. The United Kingdom is its best-performing market, with outstanding demand of 12.0x. And in the US, the demand is also outstanding. This information can guide executives in their decision-making process by helping them to understand which regions to target for distributing their content.
Lastly, executives can utilize demand data to understand the impact of their marketing efforts and how their campaigns perform. For instance, while the demand for Teletubbies had been decreasing in Turkey recently, it spiked in mid-March 2024. By examining the factors that led to the spike in demand, executives can optimize future marketing campaigns for the show in that region.
To conclude, demand data gives entertainment executives insights that can help them drive growth and navigate the competitive landscape of the entertainment industry. By utilizing demand data like that of Teletubbies, executives can make more informed content, acquisition, distribution, or programming decisions, while also implementing effective subscriber retention strategies and gaining a competitive edge.
Teletubbies's travelability to Turkey in the last 30 days is 30%, which means that the audience demand for Teletubbies is 30% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Teletubbies travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Turkey as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Children genre and assess the strengths and weakness of the competition’s content e.g. CBeebies, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Turkey. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Teletubbies.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Children. Using audience demand data, explore markets such as Turkey to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Teletubbies from partners like CBeebies.
Studios in Turkey are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Children) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Teletubbies? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Turkey, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as CBeebies to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Turkey. Contact us now to leverage a return-focused selection criteria for title acquisition from CBeebies by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Teletubbies. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as CBeebies to fortify your competitive position in Turkey. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Teletubbies), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Children genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as CBeebies by incorporating country-specific trend and market demand factors for all markets including Turkey. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Children. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Teletubbies, including those that have not even been released. Appeal to your target markets, including Turkey, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular CBeebies‘s Teletubbies is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBeebies and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Teletubbies, for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Pre-school), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:02 p.m. PST using global demand data from Parrot Analytics for Teletubbies in Turkey. We provide our partners with comprehensive television industry workflows to help them drive better and more informed content marketing strategies. Contact us today to find out more.