The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Content executives working in various entertainment areas can make more informed and valuable content, acquisition, distribution, and programming decisions by using demand data. With the help of Parrot Analytics content valuation system, executives can know the worth and dollar value contribution of any title to any platform in any region. Let's use "Warrior" as an example for understanding the significance of demand data in terms of content valuation and decision-making process.
Firstly, "Warrior," the show set against the backdrop of San Francisco's Chinatown in the aftermath of the Civil War, has eight times more audience demand than the average show in New Zealand over the last 30 days. Only 2.7% of TV shows can match this level of demand. The show has a peak rank of #39 in New Zealand, and its audience demand increased by 10.4% in New Zealand during August. With outstanding longevity, momentum, travelability, and reach, the show's demand found to be better than 99.8% of all history titles in New Zealand.
Secondly, "Warrior" has a spike in its demand late in August 2023. Demand for the show is outstanding on a global platform and is outperforming than the average TV show in the top 10 global markets, including the United States, China, Kenya, the United Kingdom, Canada, Australia, South Africa, Russia, and Germany.
Thirdly, since the show began airing on April 05, 2019, it has 30 episodes over three seasons, and its status is current. Its third season is airing from June 29, 2023, to August 17, 2023. The show has good franchisability (spin-off potential), and fans of "Warrior" like other shows like Ahsoka, Star Trek: Strange New Worlds, Secret Invasion, The Witcher, What We Do In The Shadows, and Billions.
Based on this information, there are several ways in which demand data could contribute to strategic decision-making processes for content executives, including the following:
- "Warrior" has a high demand in markets across the globe, with the United States being its number one market. Therefore, the show could potentially have significant revenue-generating and subscriber acquisition opportunities in markets where it is the most demanded.
- The fact that the show has excellent travelability could also inform decisions regarding where to focus on distribution efforts or where to prioritize localized content creation to obtain maximum return on investment.
- Executives interested in franchises and spin-off potential could use the show's good franchisability to inform decisions about developing related content in the future.
- The trend of growing demand in the past month for "Warrior" can also inform executives about the show's momentum, which could be used to promote the show strategically, potentially generating even higher demand in the future.
- Based on the show's high reach and its audience's preference for similar shows, executives could consider investing in more content that is similar to "Warrior" thematically, producing potential revenue by attracting new subscribers to the streaming platform.
In conclusion, demand data is essential for content executives to make informed decisions, particularly for content valuation and acquisition. It allows them to estimate ROI, assess a TV series' ability to drive new subscriptions, understand audience preference and optimize programming, distribution and marketing efforts, and ultimately make accurate decisions that benefit the entertainment industry's growth. By examining the data in “Warrior” as an example, executives can make a more informed strategic decision making process.
Warrior's travelability to New Zealand in the last 30 days is 36%, which means that the audience demand for Warrior is 36% of the demand in its country of origin, United States. Click through to another market to discover how well Warrior travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in New Zealand, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Cinemax and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Warrior, for example, can be assessed for a market e.g. New Zealand, which can then be benchmarked against genre averages (e.g. Action Thriller), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:04 p.m. PST using tv demand data from Parrot Analytics for Warrior in New Zealand. We provide our partners with far-reaching media industry workflows to help them drive better and more informed content investment strategies. Contact us today to find out more.