The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding how audiences engage with content is crucial for making informed content, acquisition, distribution, and programming decisions. Demand data can help in assessing how popular a show is in a specific market and how likely it is to appeal to potential viewers. Using the example of "Spongebob Squarepants," we can analyze the show's demand data and identify ways in which executives may use this information.
One key application of demand data is content valuation. Parrot Analytics' content valuation system is based on demand data, which reveals the dollar value contribution of any title, to any platform, in any region. Content valuation can help executives answer questions such as "how much is my series worth?" or "what is the value of a content library to a platform over time?" In the case of "Spongebob Squarepants," it is clear that it has exceptional demand in the Philippines, and across the globe - suggesting it has strong value in terms of content valuation.
In addition to content valuation, demand data can provide insights on how to acquire, produce or distribute content. Analysis of the show's top markets worldwide reveals that it outperforms the average TV show in every market. Such information can help executives identify new markets to target, inform their licensing deals and support any expansion endeavors.
Another key area that demand data can support is viewer engagement. Audience demand can indicate how well-suited a show is to a particular audience, and what elements of the show are driving its reception. For example, the Parrot Pulse for "Spongebob Squarepants" highlights the show's exceptional worldwide audience demand, longevity, momentum, franchisability, and reach. Using this information, executives can make decisions regarding engagement and retention tactics.
The detailed information provided by demand data can help executives identify opportunities to optimize title performance on a platform. Furthermore, demand data can help executives identify under-monetized titles and new opportunities to distribute content. Detailed content insights can be derived from analyzing demand data and its subsets, such as travelability, friction and market-specific trends.
In conclusion, utilizing demand data can lead to more informed content, acquisition, distribution, and programming decisions. In the specific example of "Spongebob Squarepants," detailed demand insights can help executives to better understand the appeal and potential of the show - its overall value, potential new markets for distribution, and the areas for future audience engagement. By harnessing such data, executives have the opportunity to create content that is more popular, profitable, and engaging for the right audience.
Spongebob Squarepants's travelability to Philippines in the last 30 days is 31%, which means that the audience demand for Spongebob Squarepants is 31% of the demand in its country of origin, United States. Click through to another market to discover how well Spongebob Squarepants travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Nickelodeon‘s Spongebob Squarepants is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Philippines, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Nickelodeon and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Spongebob Squarepants, for example, can be assessed for a market e.g. Philippines, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:01 p.m. PST using global demand analytics from Parrot Analytics for Spongebob Squarepants in Philippines. We provide our partners with extensive TV know-how to help them drive better and more informed content advertising strategies. Contact us today to find out more.