The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can leverage the power of demand data to make more informed decisions regarding content valuation, acquisition, and distribution. The case of "Spongebob Squarepants" is a perfect example of how examining demand data can help you make strategic decisions.
Firstly, when it comes to content valuation, demand data can help you determine the worth of your series and what part of its value is being driven by demand for its stars. By using Parrot Analytics content valuation system, you can calculate the dollar value contribution of your title on any platform in any region, allowing you to quantify the platform-specific marginal revenue contribution, the value of a content library to a platform over time, and the baseline value of a title. In the case of "Spongebob Squarepants," demand data shows that it has an outstanding demand in Ireland, with 9.5 times the audience demand of the average show, which means that it can be considered a valuable asset for any streaming platform.
Secondly, examining demand data can help you make more informed decisions about content acquisition. For example, by analyzing which shows fans of "Spongebob Squarepants" also like, as shown in the case study, you can identify other potential titles for acquisition that are likely to resonate with the same audience. Additionally, you can use demand data to assess a TV series' ability to drive subscriptions and mitigate churn, thereby informing decisions on which titles to buy if you want to grow your audience.
Thirdly, demand data can also inform programming decisions. By analyzing the travelability of a show, you can gain insights into which content has global potential, allowing you to optimize your content mix and release strategy to maximize your content investments. Furthermore, by looking at the momentum of a show, you can gauge the pace of its growth, helping you make informed decisions about pre-release marketing and assessing if your show is part of the cultural zeitgeist.
Fourthly, demand data is critical when it comes to distribution decisions. Knowing which platforms to target for the distribution of your content can be challenging, but demand data can provide valuable insights into where a show is most in-demand, thereby informing distribution strategy and maximizing reach.
Overall, demand data can help you gain valuable insights into consumer preferences, identifying which titles are most in-demand globally or in specific markets, and enabling you to make more informed decisions about content valuation, acquisition, distribution, and programming. The case of "Spongebob Squarepants" in Ireland shows how powerful demand data can be in helping entertainment executives make strategic decisions.
Spongebob Squarepants's travelability to Ireland in the last 30 days is 23%, which means that the audience demand for Spongebob Squarepants is 23% of the demand in its country of origin, United States. Click through to another market to discover how well Spongebob Squarepants travels internationally.
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Acquire the best shows from partners such as Nickelodeon to fortify your competitive position in Ireland. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Spongebob Squarepants), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Children genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Nickelodeon by incorporating country-specific trend and market demand factors for all markets including Ireland. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Children. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Spongebob Squarepants, including those that have not even been released. Appeal to your target markets, including Ireland, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Nickelodeon‘s Spongebob Squarepants is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Ireland, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Nickelodeon and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Spongebob Squarepants, for example, can be assessed for a market e.g. Ireland, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:01 p.m. PST using tv demand content analytics from Parrot Analytics for Spongebob Squarepants in Ireland. We provide our partners with smart entertainment industry workflows to help them drive better and more informed content investment strategies. Contact us today to find out more.