The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As entertainment executives, leveraging demand data can provide real-time insight into audience preference in a specific market or region, as well as inform important content decisions. For instance, looking at "Adventure Time" for October 2023 in Ireland, demand data enables us to ascertain the show's peak performance and audience demands, which provide a measurement of its impact on the audience.
One crucial application of demand data is in content valuation. The Parrot Analytics content valuation system assesses the dollar value of any particular title to a specific platform for a given period. By utilizing demand data, we can determine the value of a series or library to a platform over time. In the case of "Adventure Time," data showed that in the last 30 days, the show had 14.6 times more demand than the average title in Ireland; and its 10.0 times demand over the last 90 days indicates a recent increase. There was also an outstanding audience demand for the show in Ireland, where it ranked at the 99.9th percentile in the animation genre. This implies that "Adventure Time" positively impacts audience retention and acquisition and would be considered a valuable strategic asset for any streaming platform.
The show's excellent momentum suggests it could drive subscriptions, while the data on franchisability highlights its potential for spin-offs and related merchandise. Reach and longevity aspects of demand data can help determine whether a title can attract a substantial but necessary following and maintain its audience appeal over time, respectively. For instance, "Adventure Time" shows exceptional longevity, and analysis of its performance over the last 30 days suggests its increasing popularity and a sustained demand, particularly in the United States and Brazil, where it had the most audience demand.
By comparing the audience demand levels and identifying trends over extended periods, executives can predict the sustained success of a show. This can help them determine how much to spend on content and how to allocate funds optimally, based on content trends and audience demands. The application of demand data extends to understanding the audience's tastes globally and can be used to determine how well a title is performing on its home market compared to other markets.
Finally, audience demand data can inform decisions on supply and demand, enable benchmarking against competitors, optimize pre and post-release marketing, and provide insights on under-monetized titles. By answering critical questions such as how popular a show is, who its audience is, and in what markets it is in demand, executives gain the strategic insights needed to take advantage of every opportunity to reach viewers.
Adventure Time's travelability to Ireland in the last 30 days is 15%, which means that the audience demand for Adventure Time is 15% of the demand in its country of origin, United States. Click through to another market to discover how well Adventure Time travels internationally.
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Capture more value from content opportunities in Ireland as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Animation genre and assess the strengths and weakness of the competition’s content e.g. Cartoon Network, leading to increased commercial efficiency and ROI.
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Are you seeking distribution for Adventure Time? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Ireland, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Cartoon Network to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
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Acquire the best shows from partners such as Cartoon Network to fortify your competitive position in Ireland. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Adventure Time), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Animation genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Cartoon Network by incorporating country-specific trend and market demand factors for all markets including Ireland. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Animation. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Adventure Time, including those that have not even been released. Appeal to your target markets, including Ireland, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Cartoon Network‘s Adventure Time is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Ireland, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Cartoon Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Adventure Time, for example, can be assessed for a market e.g. Ireland, which can then be benchmarked against genre averages (e.g. Animated Comedy), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2 p.m. PST using tv demand metrics from Parrot Analytics for Adventure Time in Ireland. We provide our partners with extensive SVOD insight to help them drive better and more informed content partnership strategies. Contact us today to find out more.