The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding the demand for TV shows in different regions is key to making informed content decisions. Using the Philippines as an example, and analyzing the demand data for "The Wheel Of Time" from Parrot Analytics, we can see how demand data can help in different aspects of decision making.
For content valuation, the Parrot Analytics content valuation system is based on demand data and reveals the dollar value contribution of any title to any platform in any region. So, demand for "The Wheel Of Time" in the Philippines, which is 14.2 times the average show in the region over the last 30 days, is an economic valuation that can be used to determine its worth in the region. Furthermore, the system can answer questions like how much of the value of the show is being driven by demand for one of its stars, what is the baseline value of a title, and how can you estimate cannibalization of audiences if a title is available on multiple services.
In addition, studying the performance of a TV show on a rolling year basis compared to the last 30 days can reveal the trend of its popularity. In the case of "The Wheel Of Time," its peak demand was 19.1 times the average over the course of the entire year, while in the last 30 days, it peaked at 20.0 times the average, indicating an increased interest in the show.
Moreover, understanding audience demand for a show in different regions is crucial for distribution decisions. By knowing the demand for "The Wheel Of Time" in the Philippines, executives can make decisions whether it's viable to air the show in the region. With a decreasing 27.7% demand for the show in the Philippines throughout October, Parrot Analytics' demand data can indicate a shift in viewers' interests.
Acquisition decisions can also be made based on this demand data. For instance, by identifying which element(s) of the current content its fans like the most, an upcoming production can be optimized for success. Similarly, you can find other shows that fans of "The Wheel Of Time" also like, such as "The Witcher" and "Loki," to have a broader understanding of potential audience preferences and how that knowledge can help executives select content for their platforms.
Programming decisions can also be made by analyzing demand data. Based on the top 10 markets with the most in-demand viewers, decisions to air the show in those countries can be made. Additionally, executives can use the data to inform a marketing campaign ahead of the show's premiere, or assess if the current marketing campaign has been effective in ensuring its reach and longevity.
Finally, by using Parrot Analytics' Pulse tool, executives can quantify the six dimensions of performance of a show globally. "The Wheel Of Time" is showcased as outstanding in most areas. For example, as travelability stands exceptional, executives can further consider the global potential of the show.
In conclusion, using demand data gives entertainment executives insights they can rely on for making strategic decisions about content valuation, acquisition, distribution, or programming decisions. By using Parrot Analytics' demand data on "The Wheel Of Time" as an example, we can see the benefits such data can provide to make more informed decisions, thereby maximizing the success of your content.
The Wheel Of Time's travelability to Philippines in the last 30 days is 56%, which means that the audience demand for The Wheel Of Time is 56% of the demand in its country of origin, United States. Click through to another market to discover how well The Wheel Of Time travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Philippines as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. Amazon Prime Video, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Philippines. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as The Wheel Of Time.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as Philippines to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as The Wheel Of Time from partners like Amazon Prime Video.
Studios in Philippines are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for The Wheel Of Time? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Philippines, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Amazon Prime Video to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Philippines. Contact us now to leverage a return-focused selection criteria for title acquisition from Amazon Prime Video by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as The Wheel Of Time. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Amazon Prime Video to fortify your competitive position in Philippines. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Wheel Of Time), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Amazon Prime Video by incorporating country-specific trend and market demand factors for all markets including Philippines. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Wheel Of Time, including those that have not even been released. Appeal to your target markets, including Philippines, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Amazon Prime Video‘s The Wheel Of Time is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Philippines, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Amazon Prime Video and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Wheel Of Time, for example, can be assessed for a market e.g. Philippines, which can then be benchmarked against genre averages (e.g. Fantasy Drama), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:01 p.m. PST using demand datasets from Parrot Analytics for The Wheel Of Time in Philippines. We provide our partners with extensive media industry know-how to help them drive better and more informed content partnership strategies. Contact us today to find out more.