The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive wondering how to make more informed content decisions, then "Ivanovy-Ivanovy" offers an excellent case study. Based on the outstanding demand data, the show appears to have struck a chord with the audience in Russia. The data suggest that the drama about the parents who discover their children were switched at birth during a stay at a luxury maternity clinic could be a hit show for audiences in other parts of the world as well.
Here are some ways that entertainment executives can use the demand data for "Ivanovy-Ivanovy" to make informed content decisions:
- Content Valuation: Parrot Analytics' content valuation system is an economic valuation system powered by global content demand and supply. Using demand data, the executives can determine how much to spend on content and evaluate the dollar value contribution of any title, to any platform, in any region. The team can also assess "Ivanovy-Ivanovy" as a strategic asset for a streaming platform, evaluate its performance as an acquisition driver or churn-reducing title, and estimate cannibalization of audiences for exclusive platforms.
- Programming Decisions: Based on the audience interest in "Ivanovy-Ivanovy," executives can decide to focus more on drama genres and explore similar themes. They can also make scheduling decisions, such as the number of episodes per season and the appropriate day and time to launch episodes.
- Acquisition Decisions: The executives can evaluate the acquisition or distribution rights of "Ivanovy-Ivanovy" based on its demand in Russia and other top global markets. They can also compare the show's performance to other titles available on the market and consider whether to continue acquiring the series.
- Distribution Decisions: Evaluating the demand data, executives can identify which platforms or networks would benefit from airing "Ivanovy-Ivanovy." They can identify the best release strategy for the series, such as regular weekly episodes or binge-watching opportunities.
- Franchisability: The executives can also evaluate the franchising or spin-off potential of "Ivanovy-Ivanovy" based on the current demand for the show. They could explore what new and unique opportunities exist for the show's current fanbase while also capitalizing on the potential of drawing new viewers and franchising opportunities.
- Reach: Lastly, through analyzing the demand data, executives can identify if "Ivanovy-Ivanoy" could appeal to a wide group of people and grow the existing fan base. They can explore which platforms they need to target to reach their intended audience further.
By leveraging Parrot Analytics' demand insights, entertainment executives will be able to make more informed and data-driven decisions across all media verticals, including content valuation, acquisition, distribution, programming, and franchisability decisions. These data-driven insights can also assist in providing decision-making support and maximizing ROI by understanding the audience and market demands.
This is Ivanovy-Ivanovy (Ивановы-Ивановы)'s home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Ivanovy-Ivanovy (Ивановы-Ивановы) travels internationally.
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Capture more value from content opportunities in Russia as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Comedy genre and assess the strengths and weakness of the competition’s content e.g. CTC, leading to increased commercial efficiency and ROI.
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Acquire the best shows from partners such as CTC to fortify your competitive position in Russia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Ivanovy-Ivanovy (Ивановы-Ивановы)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Comedy genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as CTC by incorporating country-specific trend and market demand factors for all markets including Russia. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular CTC‘s Ivanovy-Ivanovy (Ивановы-Ивановы) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Russia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CTC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Ivanovy-Ivanovy (Ивановы-Ивановы), for example, can be assessed for a market e.g. Russia, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:02 p.m. PST using global television demand metrics from Parrot Analytics for Ivanovy-Ivanovy (Ивановы-Ивановы) in Russia. We provide our partners with deep television series workflows to help them drive better and more informed content investment strategies. Contact us today to find out more.