The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding the level of audience demand for your content is critical. Parrot Analytics' demand data can provide you with valuable insight, giving you an in-depth understanding of how your content is performing in your target market and around the world. Let's look at the demand data for "Äkta Människor" in October 2023 in Sweden to illustrate how this data can be leveraged to make more informed strategic decisions.
Firstly, demand data can inform content valuation. By using demand data, you can calculate the ROI that a specific title will bring to your platform. You can also assess the ability of a TV series to drive subscriptions and reduce churn. With 8.6 times the audience demand of the average show in Sweden over the last 30 days, "Äkta Människor" has outstanding demand that makes it a highly-valued show. Demand data can be used to estimate initial worthwhile investments into a TV series' acquisition and production as well as assess the content library's value to a platform over time.
Secondly, demand data can help executives make acquisition decisions. As an entertainment executive, you need to know how much to spend on content. Parrot Analytics' content valuation system, based on demand data, reveals the value of any title, to any platform, in any region. This offers a more data-driven approach to decision making which can help executives invest their acquisition budgets more effectively. As a result, demand data can help you estimate the value of exclusivity, assess a TV series' ability to drive subscriptions, and calculate platform-specific marginal revenue contribution.
Thirdly, demand data can drive programming decisions. By assessing the demand for a TV series in real-time, executives can optimize their programming strategy. Demand data can help choose the best release strategy for content and adjust content distribution strategies in different markets. Understanding the show's audience and their preference is a fundamental aspect of programming decisions, so by analyzing the metadata and affinity analysis of other shows that fans of "Äkta Människor" like, executives can optimize their programming strategy.
Fourthly, demand data can help with distribution decisions. The show 's global performance across different dimensions such as Travelability and Reach, can be measured. Travelability measures a show's international performance relative to its popularity in its home market, helping executives decide which platforms to target. By uncovering the top 10 global markets where the show is most in-demand, executives can make strategic distribution decisions that maximize the performance of the show in these markets. This information can help tailor promotional strategies to different markets and optimize distribution strategies.
In conclusion, the demand data that Parrot Analytics provides can help entertainment executives make more informed strategic decisions. Understanding the value of content through data-driven valuations, making informed acquisition decisions, driving programming and distribution decisions, are just a few examples of how applying demand data analysis can be helpful. By employing demand data analysis in decision making processes, content owners, distributors, and platforms can identify opportunities, acquire or produce the right content, all while satisfying the changing tastes of their current or potential audience.
This is Äkta Människor's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Äkta Människor travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular SVT‘s Äkta Människor is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Sweden, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for SVT and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Äkta Människor, for example, can be assessed for a market e.g. Sweden, which can then be benchmarked against genre averages (e.g. Sci-fi Drama), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2 p.m. PST using global tv demand datasets from Parrot Analytics for Äkta Människor in Sweden. We provide our partners with comprehensive television insight to help them drive better and more informed content partnership strategies. Contact us today to find out more.