The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, analyzing audience demand data for TV shows can provide valuable insights to help inform content, acquisition, distribution and programming decisions. Let's take the example of "The Walking Dead: Daryl Dixon" in Sweden during the month of October 2023.
Demand data can help determine content valuation for "The Walking Dead: Daryl Dixon" and enable informed distribution decisions. With 14.1 times the audience demand of the average show in Sweden over the last 30 days and demand increasing recently, this show has an outstanding demand. This information can be helpful for determining the value of the show as an acquisition for a local TV network or SVOD platform in Sweden or for evaluating its popularity as a potential distribution title.
The show's peak rank in Sweden is #3, indicating that it has performed very well in the country. This can be used to inform programming decisions by scheduling the show at a prime time for local audiences to maximize engagement.
Additionally, using the information on audience demand for "The Walking Dead: Daryl Dixon" can be useful for content acquisition decisions. By examining other shows that fans of the show like such as "Ahsoka", "Fear The Walking Dead", "Gen V", "Loki", "Invasion", "Foundation", "The Wheel Of Time", "Rick And Morty" and "Star Trek: Strange New Worlds", executives can determine similar content trends and preferences of the audience. This data can help in strategic content acquisition and development decisions and content creators can strategically craft shows that are aligned with these audience preferences.
The show’s popularity in different global markets is another valuable insight that can inform distribution and content acquisition strategies. For instance, the show is most popular in the United States, where its audience demand is at an outstanding 19.8 times the average TV show in the country. Executives can leverage this information to determine the best markets to distribute and prioritize the show. Additionally, travelability data highlights the show’s exceptional potential for global expansion.
Demand data also helps answer questions about subscribers, such as which titles they prefer, which titles should be bought to keep subscribers happy and what titles to purchase to grow the subscriber base. Using data from the last 30 days, "The Walking Dead: Daryl Dixon" has increased in-demand in Sweden by 4.9%. By utilizing this insight, executives can select shows that are most likely to increase subscriber retention, while also looking for under-monetized titles with opportunities for distribution in target markets.
Overall, audience demand data can provide valuable insights to support strategic business decisions in the entertainment industry. Examples include content valuation, optimal release strategies, taste clusters, affinity analysis, competitive benchmarking, and pre-release marketing. By discovering what content resonates with audiences, executives can make informed decisions about content acquisition and create shows that suit existing audience preferences.
The Walking Dead: Daryl Dixon's travelability to Sweden in the last 30 days is 62%, which means that the audience demand for The Walking Dead: Daryl Dixon is 62% of the demand in its country of origin, United States. Click through to another market to discover how well The Walking Dead: Daryl Dixon travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular AMC‘s The Walking Dead: Daryl Dixon is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Sweden, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for AMC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Walking Dead: Daryl Dixon, for example, can be assessed for a market e.g. Sweden, which can then be benchmarked against genre averages (e.g. Apocalyptic Drama), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2 p.m. PST using global demand data from Parrot Analytics for The Walking Dead: Daryl Dixon in Sweden. We provide our partners with comprehensive SVOD competencies to help them drive better and more informed content distribution strategies. Contact us today to find out more.
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