The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, analyzing demand data can help you make more informed content and acquisition decisions and program your OTT platform or linear network. The case of "The Walking Dead: Daryl Dixon" is an excellent example of how demand data can be used to inform strategic decision-making related to content acquisition, programming, and distribution.
Content valuation is an essential data point in determining how much content is worth, and demand is a critical variable in content valuation. Parrot Analytics' content valuation system uses demand data to reveal the dollar value contribution of any title, to any platform, in any region. Using demand data, executives can calculate the ROI a specific title will bring for any given platform and estimate the value of exclusivity.
In the case of "The Walking Dead: Daryl Dixon," data insights reveal that it had exceptional demand in the UK with 13.8 times the audience demand of the average show in the country over the last 30 days. Though the demand dipped slightly in March 2024, the show still managed to move up in its rank in the UK. Also, the show's peak demand over a rolling year period was 30.3 times the average, and it had outstanding longevity.
Demand data is also a powerful tool for understanding audience preferences and tastes. By analyzing what shows or genres viewers are consuming, entertainment executives can make more informed content decisions. For instance, the top ten global markets where "The Walking Dead: Daryl Dixon" was most in-demand in the last 30 days reveal that the United States is the show's top market, with outstanding audience demand of 15.5x. Other regions where demand was high included Brazil, Russia, Bulgaria, Canada, China, Netherlands, and Australia.
Finally, analytics-driven insights from demand data can also help with strategic decisions related to subscriber acquisition, subscriber retention, supply and demand dynamics, marketing optimisation, and benchmarking against competition.
In conclusion, the "The Walking Dead: Daryl Dixon" case study highlights how demand data can be leveraged to inform strategic decision-making related to content acquisition, programming, and distribution. The insights gained from demand data can empower executives to make well-informed decisions that enable them to stay ahead in today's highly competitive entertainment landscape.
The Walking Dead: Daryl Dixon's travelability to the United Kingdom in the last 30 days is 72%, which means that the audience demand for The Walking Dead: Daryl Dixon is 72% of the demand in its country of origin, United States. Click through to another market to discover how well The Walking Dead: Daryl Dixon travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular AMC‘s The Walking Dead: Daryl Dixon is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for AMC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Walking Dead: Daryl Dixon, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Apocalyptic Drama), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2 p.m. PST using television demand metrics from Parrot Analytics for The Walking Dead: Daryl Dixon in the United Kingdom. We provide our partners with comprehensive TV industry workflows to help them drive better and more informed content partnership strategies. Contact us today to find out more.