The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives across the industry make decisions every day regarding content acquisition, distribution, programming, and content valuation. Parrot Analytics' demand data can provide valuable insights to help them make these decisions. Let's examine the South African market for "The Walking Dead: Daryl Dixon" to showcase some examples of how demand data can be utilized to make more informed content decisions.
Determining the value of content is essential in making strategic decisions. In this case, Parrot Analytics' content valuation system uses demand data to calculate the value of "The Walking Dead: Daryl Dixon" to any platform, in any region. This system can provide answers to questions such as how much is my series worth, and how much of my series’ value is being driven by demand for one of its stars, which can lead to more informed content acquisition and distribution decisions.
Demand data enables a deep understanding of audience preferences and demands and can provide information on how to optimize marketing campaigns for new and existing content. For content like "The Walking Dead: Daryl Dixon," understanding which of its elements resonates with viewers can help optimize upcoming production and acquisition decisions and can inform the strategy for expanding the show's franchise or creating spin-offs. Additionally, understanding when and how to release new content, the best pricing, and which platforms to target for distribution is crucial to better programming decisions and driving subscriber acquisition and retention.
Examining the top global markets where "The Walking Dead: Daryl Dixon" is most in-demand provides insight into audience preferences and can help make programming decisions. Evaluating which titles fans of "The Walking Dead: Daryl Dixon" also like (such as "Ahsoka," "Fear The Walking Dead," "Gen V," "Loki," among others) can provide information on which genres and content executives should focus on to attract new subscribers to their platforms or make more informed programming or production decisions.
Demand can also identify under-monetized and opportunity show markets that executives may have overlooked, leading to potential new revenue streams and growth opportunities. Furthermore, understanding which titles are in-demand can inform a company's content investment or monetization strategies in different regions.
In summary, demand data powers Parrot Analytics' content valuation system and is utilized to make informed content, distribution, programming, and acquisition decisions across the entertainment industry. Executives who leverage such demand data can understand audience preferences better, optimize marketing campaigns, identify growth opportunities, increase customer engagement, and make better-informed decisions based on in-depth insights into show performance.
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Capture more value from content opportunities in South Africa as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. AMC, leading to increased commercial efficiency and ROI.
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Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as South Africa to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as The Walking Dead: Daryl Dixon from partners like AMC.
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Are you seeking distribution for The Walking Dead: Daryl Dixon? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as South Africa, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as AMC to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in South Africa. Contact us now to leverage a return-focused selection criteria for title acquisition from AMC by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as The Walking Dead: Daryl Dixon. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as AMC to fortify your competitive position in South Africa. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Walking Dead: Daryl Dixon), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as AMC by incorporating country-specific trend and market demand factors for all markets including South Africa. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Walking Dead: Daryl Dixon, including those that have not even been released. Appeal to your target markets, including South Africa, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular AMC‘s The Walking Dead: Daryl Dixon is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in South Africa, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for AMC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Walking Dead: Daryl Dixon, for example, can be assessed for a market e.g. South Africa, which can then be benchmarked against genre averages (e.g. Apocalyptic Drama), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2 p.m. PST using demand analytics from Parrot Analytics for The Walking Dead: Daryl Dixon in South Africa. We provide our partners with valuable entertainment industry know-how to help them drive better and more informed content distribution strategies. Contact us today to find out more.