The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are looking to make content decisions, there is no better place to start than with the way the audience is currently responding to titles. With the information available on "CSI: Crime Scene Investigation," there are various things you could do with the data.
Firstly, you could use the data as a basis for content valuation. Parrot Analytics' content valuation methodology is based on the demand data from global consumers and will inform you of the dollar value offerings of any title to any platform in any region. It is vital for content strategists to know the value of their content to make informed acquisition and distribution decisions.
Given that "CSI: Crime Scene Investigation" has a strong demand in Turkey, with 2.5 times the average demand of TV shows in Turkey over the last 30 days, it is a good candidate for any pay TV network or linear network which can distribute it. Content distributors can use this information in their negotiations to acquire the rights to the title.
Another way executives can use this data is to find other popular titles watched by fans of "CSI: Crime Scene Investigation." They could use this information to decide which shows to recommend to viewers after "CSI: Crime Scene Investigation" episodes end. They could also use this data to identify other titles for acquisitions or investments, keeping in mind the interests of their audience.
Network programmers can leverage these insights by adjusting their programming schedules. They can identify the shows that have a high overlap of fans with "CSI: Crime Scene Investigation" and schedule them to play on the same day or the day following an airing of "CSI: Crime Scene Investigation." This strategy could help acquire new fans to other shows, resulting in increased audience engagement and retention.
Moreover, knowing that "CSI: Crime Scene Investigation" is a mystery crime show helps TV executives and financiers pick the right genres that will work for their audiences. By looking into the demand in various countries where this TV series is viewed more, they can identify the most popular genres in the regions. This information enables broadcasters and financiers to pick the type of content that can attract audiences.
Lastly, knowing that "CSI: Crime Scene Investigation" has travelability ratings that are good means that broadcasters and distributors can consider moving the show to other audiences, lenging its lifespan. The show's global performance statistics reveal that the audience demand across all platforms is outstanding. If you're interested in maximizing future content investments that stretch across borders, then this data will show you how.
CSI: Crime Scene Investigation's travelability to Turkey in the last 30 days is 44%, which means that the audience demand for CSI: Crime Scene Investigation is 44% of the demand in its country of origin, United States. Click through to another market to discover how well CSI: Crime Scene Investigation travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular CBS‘s CSI: Crime Scene Investigation is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for CSI: Crime Scene Investigation, for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Procedural Drama), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2 p.m. PST using global demand metrics from Parrot Analytics for CSI: Crime Scene Investigation in Turkey. We provide our partners with valuable television workflows to help them drive better and more informed content investment strategies. Contact us today to find out more.