The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, getting accurate audience demand data can help inform your decisions about content selection, acquisition, distribution, and programming. Let's take a closer look at how demand data can be used in practice, using the example of "The Crowded Room" in Turkey during February 2024.
One key advantage of demand data is that it can help with content valuation. Understanding the dollar value contribution of a title to any given platform or region is crucial when making decisions on whether to acquire or produce a TV series. By using global content demand and supply data, our content valuation system can answer key questions, such as how much a show is worth and how much global appeal it has.
In the case of "The Crowded Room," we can see that it has 2.1 times the audience demand of the average show in Turkey over the last 30 days, which indicates that demand for the show is positive. However, its demand has decreased recently, which could suggest that its value may not be as high as previously. Additionally, since the show is new, monitoring its demand and popularity over time is crucial to understanding its monetization opportunities and potential future value.
Demand data also enables subscribers retention and acquisition decisions. Identifying which titles your audiences will enjoy most helps maintain subscribers as well as bring in new ones. By analyzing the titles your subscribers demand, you can determine which ones are necessary to keep your current audience happy or for growing your audience. If the right shows aren't available, you risk losing viewers.
Moreover, demand data can also help with distribution and programming decisions. In the case of "The Crowded Room," by examining the top 10 global markets where the show is most in-demand, we can see that this TV series outperforms the demand of the average TV show in each of these markets. Russia is "The Crowded Room"'s number one market globally. Here, its audience demand is 11.0x, which is outstanding. Understanding the regional differences in demand can help with programming and marketing decisions, such as promotion, pricing, or release strategies.
Another practical use case for demand data is for scalable concept testing. By using data to determine what elements of existing content audiences like the most, or analyzing the demand of upcoming productions, executives can optimize content for success on any platform.
In summary, demand data can be used by executives across a range of content-related decisions, including content valuation, subscriber acquisition and retention, distribution, programming, and scalable concept testing. By applying Parrot Analytics demand data on specific TV-series content, executives can make informed decisions for each and every geographical market and target audience segments.
The Crowded Room's travelability to Turkey in the last 30 days is 26%, which means that the audience demand for The Crowded Room is 26% of the demand in its country of origin, United States. Click through to another market to discover how well The Crowded Room travels internationally.
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Acquire the best shows from partners such as Apple TV+ to fortify your competitive position in Turkey. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Crowded Room), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Apple TV+‘s The Crowded Room is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Apple TV+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Crowded Room, for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Mystery Drama), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:03 p.m. PST using television demand content from Parrot Analytics for The Crowded Room in Turkey. We provide our partners with meaningful content competencies to help them drive better and more informed content investment strategies. Contact us today to find out more.