The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, analyzing demand data can be crucial in making informed decisions regarding content acquisition, distribution, and programming. By examining the example of "The Crowded Room", we can understand how demand data can inform such strategic decisions.
Firstly, demand data can help determine the content valuation of a TV series. By using Parrot Analytics' content valuation system, executives can evaluate the economic value of a title based on its global demand across all platforms. For instance, "The Crowded Room" has an outstanding demand in the U.S. with 11.2 times the audience demand of the average show in the country. This information tells us that demand for this show is high, which can increase its valuation and, subsequently, help executives make better-informed decisions about the pricing and distribution of the content.
Demand data can also inform acquisition decisions. If an executive is considering acquiring the rights to a show, they should examine its audience demand in their target market. Based on the example of "The Crowded Room", a TV series with an outstanding demand in influential markets like the U.S., the U.K. and Brazil, executives in the corresponding regions and streaming services should be interested in acquiring the show.
Understanding demand data can also help in programming and distribution decisions. The popularity of a show across specific markets can inform the executives on which platforms to target for distribution. In the case of "The Crowded Room", Russia is the show's number one market globally, suggesting that executives in Russia should program the show in prime-time slots when it airs in their region.
Moreover, executives can use demand data to determine the optimum promotional and marketing strategy. In the case of "The Crowded Room", audience demand decreased by 14.7% in the U.S. during March 2024. This decrease indicates a need for a more robust marketing strategy to boost the show's appeal and interest among audiences. By understanding the genre and programming preferences of the show's fans, executives can tailor their marketing campaigns effectively to meet the needs of the show's ideal viewer.
Additionally, analyzing demand data can be beneficial in understanding the target audience's taste clusters, along with discovering new and untapped markets for content distribution. The top 10 global markets where "The Crowded Room" is most in-demand is an excellent example of understanding market preferences, which can help executives curate and distribute content to resonate with a given audience.
Finally, using the Parrot Pulse framework, executives can assess the show's global performance across six dimensions, including travelability, longevity, momentum, franchisability, and reach. By gauging audience demand and engagement across markets and platforms, television executives can stay ahead of the competition, make informed content acquisition and distribution decisions, and develop data-driven content strategies.
This is The Crowded Room's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well The Crowded Room travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Apple TV+‘s The Crowded Room is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Apple TV+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Crowded Room, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Mystery Drama), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:03 p.m. PST using television demand content from Parrot Analytics for The Crowded Room in the United States. We provide our partners with comprehensive SVOD insight to help them drive better and more informed content licensing strategies. Contact us today to find out more.
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