The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are working in the entertainment industry, you know how essential it is to have access to the right data to make better-informed content, acquisition, distribution, and programming decisions. One tool that can help you with that is demand data.
Let's take the example of "Yasamayanlar," a Turkish drama TV series, and examine how understanding demand data can help inform important decisions. By analyzing its demand data for March 2024, we can draw several conclusions about the show's performance that can be useful in content valuation or decision making in any other area.
First, it is essential to understand that demand data can provide insights into how much a title is worth. When analyzing the demand of "Yasamayanlar," we can see demand is good within Turkey; it has 2.4 times the audience demand of the average show in the country over the last 30 days. This is a valuable piece of information that can significantly impact content valuation. Knowing precisely the dollar value contribution of a title to a platform in any region can help executives decide how much to spend on content and how to allocate funds for future content investments.
Moreover, it is worth mentioning that demand data allows executives to quantify the platform-specific marginal revenue contribution. For instance, analyzing demand data can help executives know whether "Yasamayanlar" can drive engagement across the rest of the catalog and how much the show contributes to the platform's overall revenue.
Another area where demand data can help in decision making is in subscriber retention or acquisition. By analyzing the audience's demand for the show, we can see that demand is increasing in Turkey. This is valuable information for executives who are looking to acquire or produce content that exhibits opportunity or make decisions concerning supply and demand.
Demand data can also help inform acquisition decisions for a streaming platform. If another streaming platform has expressed interest in acquiring the rights to "Yasamayanlar," demand data can show how much the show is worth to another streaming platform.
Not only that, analyzing the demand for "Yasamayanlar" provides insights into audience tastes, the best release strategy for the content, and audience demand on a global scale. This information can help create an optimal release strategy and pricing, and travelability, a measure of international demand relative to its home market.
Furthermore, analyzing demand data for "Yasamayanlar" provides a clear picture of the show's global performance. By examining the demand data, we can see that Turkey is "Yasamayanlar"'s number one market globally. Executives can use this information to help identify potential international market expansion opportunities. Also, examining the top 10 global markets where "Yasamayanlar" is in demand provides valuable insights into how the show is doing elsewhere in the world.
Demand data is a powerful tool that can help executives across the entertainment industry make more informed decisions that can ultimately impact revenue and profitability. Whether you are acquiring content, producing it, distributing it, programming it, or financing it, demand data can provide insights that help you make smarter choices. The bottom line is that demand data can unlock new opportunities for the entertainment industry to reach new audiences and increase revenue.
This is Yasamayanlar's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Yasamayanlar travels internationally.
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Acquire the best shows from partners such as blutv to fortify your competitive position in Turkey. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Yasamayanlar), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular blutv‘s Yasamayanlar is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for blutv and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Yasamayanlar, for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Suspense Horror), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2:02 p.m. PST using demand datasets from Parrot Analytics for Yasamayanlar in Turkey. We provide our partners with deep television industry analyses to help them drive better and more informed content licensing strategies. Contact us today to find out more.