The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives have access to valuable data that allows them to make more informed decisions. Parrot Analytics provides demand data, which is an excellent source of information for content valuation. When used effectively, it can help executives make more informed content, acquisition, distribution, and programming decisions. We’ll explore how demand data can bring insights into the strategic decision-making process using the case study of "All Elite Wrestling: Dynamite" for the month of March 2024 in the United Kingdom.
The demand for "All Elite Wrestling: Dynamite" in the United Kingdom over the last 30 days is outstanding, and only 2.7% of all TV shows have this level of demand. Additionally, this show ranks at 99.4th percentile in the drama genre, which means it's estimated to have higher global demand than 99.4% of all drama titles in the United Kingdom. The demand data also shows that compared to its demand of 15.2 times the average over the last 90 days, demand for this show has been decreasing recently.
As we can see, the demand data can be instrumental in content valuation. It can help executives determine a show's value and approximation of marginal revenue contribution to a platform. Parrot Analytics’ content valuation system, based on demand data, can reveal the dollar value contribution of any title, to any platform, in any region. Applying it to "All Elite Wrestling: Dynamite" can provide greater insights and help executives make decisions on content investment.
Additionally, demand data can assist executives in making acquisition decisions. In the case of "All Elite Wrestling: Dynamite," we can see the top 10 global markets where the show is most in-demand over the last 30 days. The United States is the number one market globally for this show, with an outstanding audience demand of 13.8x. The United Kingdom is second, where demand is also outstanding. This information can assist executives in acquiring the rights to the show and negotiating contracts.
Furthermore, demand data can inform distribution decisions. Travelability is a measure of a show's international demand relative to its home market. For "All Elite Wrestling: Dynamite," the show's demand in the United Kingdom was 49% of the demand in its country of origin, the United States. This indicates opportunities for expanding the show's international reach and for considering which other markets demand the show to target.
Demand data can also bring insights into programming decisions. It enables executives to answer questions like: What content resonates with my audience most? What is the best release strategy for my content? What are the most popular genres in my lokal market? For example, executives can analyze the top shows fans of "All Elite Wrestling: Dynamite" are liking and identify common characteristics to create programming strategy for similar shows.
In conclusion, executives can use demand data to make more informed and strategic decisions about their content, acquisition, distribution, and programming strategies. The insights from demand data enable adequate planning and execution of campaigns, help identify opportunities in the market, and provide valuable data that can inform critical decision-making in the entertainment industry.
All Elite Wrestling: Dynamite's travelability to the United Kingdom in the last 30 days is 56%, which means that the audience demand for All Elite Wrestling: Dynamite is 56% of the demand in its country of origin, United States. Click through to another market to discover how well All Elite Wrestling: Dynamite travels internationally.
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Over the last 7 days, people who watch All Elite Wrestling: Dynamite also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for tnt and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for All Elite Wrestling: Dynamite, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Wrestling Sports), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2 p.m. PST using tv demand metrics from Parrot Analytics for All Elite Wrestling: Dynamite in the United Kingdom. We provide our partners with extensive OTT competencies to help them drive better and more informed content partnership strategies. Contact us today to find out more.
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