The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand for a show is crucial in making informed content, acquisition, and distribution decisions. In this case, we will analyze "Bel-Air" in the United Kingdom in March 2024 to demonstrate how demand data can help TV executives.
One key use of demand data is content valuation. Parrot Analytics' content valuation system can reveal the dollar value contribution of any title to any platform in any region, enabling decision-makers to determine how much to spend on content.
Using "Bel-Air" in the United Kingdom as an example, we can see that the show has 3.5 times the audience demand of the average show, indicating that it is doing well and is worth investing in. This information can be used to determine the show's value to any platform and to calculate its ROI.
When we compare "Bel-Air's" demand over the last 30 days to its demand over the last 90 days, we can see that demand for the show has decreased recently. Using this information, TV executives can determine whether it is worth investing in future seasons of the show or related content.
Another way demand data can be used is for programming decisions. By examining what other shows "Bel-Air" viewers also like, such as "Star Trek: Picard" and "Power Book II: Ghost," TV executives can make more informed decisions about show scheduling and programming.
When looking at the show's global performance, we can see that it has outstanding worldwide audience demand across all platforms. Its travelability, measuring its international demand relative to its home market, is okay, but it should be noted that its demand in the United Kingdom is only 50% of the demand in its home market, the United States. TV executives can use this information to determine in which markets "Bel-Air" should be prioritized in distribution.
Demand data can also be used to make decisions about spin-offs or franchises. In the case of "Bel-Air," its franchisability is good, indicating that it has potential for spin-offs. Understanding which shows have franchisability potential can guide the selection of titles to develop into franchises or create spin-offs.
By examining the show's performance on a rolling year basis versus the last 30 days, we can detect trends in popularity. In the case of "Bel-Air," its popularity has decreased in the last 30 days compared to the entire year. TV executives can use this information to determine whether it is worth investing in future seasons of the show.
Finally, understanding where "Bel-Air" is most in demand globally can guide content acquisition and distribution decisions. In the case of "Bel-Air," it performs well in the United States, South Africa, Canada, the United Kingdom, Brazil, China, Germany, and Trinidad & Tobago. TV executives can use this information to determine which markets to prioritize for distribution and acquisition. Additionally, the show's high demand in different markets can inform which localized adaptations of the show to create to meet local audience demand.
In conclusion, demand data is a powerful tool that can help entertainment executives make more informed content, acquisition, and distribution decisions. The insights provided by Parrot Analytics' demand data can help determine the value of content, identify programming and franchising potential, understand demand trends, and guide content acquisition and distribution decisions.
Bel-Air's travelability to the United Kingdom in the last 30 days is 57%, which means that the audience demand for Bel-Air is 57% of the demand in its country of origin, United States. Click through to another market to discover how well Bel-Air travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Peacock‘s Bel-Air is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Peacock and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Bel-Air, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Family Drama), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:03 p.m. PST using global television demand metrics from Parrot Analytics for Bel-Air in the United Kingdom. We provide our partners with meaningful entertainment industry know-how to help them drive better and more informed content distribution strategies. Contact us today to find out more.