The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you know how important it is to keep up with audience demand. Parrot Analytics provides valuable insights on how to make more informed content, acquisition, distribution, and programming decisions based on the audience's demand for TV shows.
Using Bel-Air as an example, demand data can be used to assess the marketability of any given TV series. We know that Bel-Air has 7.0 times the audience demand of an average show in the United States over the last 30 days, has been moving up in rank, and is in the 95.3rd percentile in the drama genre in March 2024. With this level of demand, it is likely that the series has high value, and this can be used in content valuation as well. Parrot Analytics provides content valuation that is based on audience demand and supply that can reveal the dollar value contribution of any title to any platform in any region.
Furthermore, we see that fans of Bel-Air like "Star Trek: Picard," "Power Book II: Ghost," and "Power Book IV: Force," among others. Knowing the other titles that fans of a particular show watch can help you acquire or produce related content to increase audience engagement.
Parrot Analytics also provides insights on audience demand across different dimensions with the Parrot Pulse tool. The Parrot Pulse for Bel-Air, in this case, shows that the show has outstanding worldwide audience demand and has good franchisability and reach. These insights can be helpful in deciding how to distribute and market the show.
By looking at the global demand for Bel-Air, you can also determine where the show is most popular and where additional promotion may be necessary. For instance, we see that the US is the number one market globally for Bel-Air, and its audience demand is good. Additionally, demand is good in South Africa, Canada, the United Kingdom, Brazil, China, Germany, and Trinidad & Tobago.
Overall, analyzing the audience demand for TV shows can provide valuable insights into content value, acquisition, distribution, and programming decisions.
This is Bel-Air's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Bel-Air travels internationally.
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Acquire the best shows from partners such as Peacock to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Bel-Air), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Peacock by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Bel-Air, including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Peacock‘s Bel-Air is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Peacock and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Bel-Air, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Family Drama), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:03 p.m. PST using demand datasets from Parrot Analytics for Bel-Air in the United States. We provide our partners with smart TV industry competencies to help them drive better and more informed content licensing strategies. Contact us today to find out more.